Accor Extends Partnership With Paris Saint-Germain Until 2030

ALL Accor Partnership With Paris Saint-Germain Continues Through 2030

Accor and Paris Saint-Germain have renewed the partnership between ALL Accor and the football club until 2030, extending a collaboration that began more than seven years ago.

ALL Accor, the hospitality group’s booking platform and loyalty programme, will continue working with Paris Saint-Germain to develop experiences linked to sport, hospitality and entertainment for members and fans.

Since 2019, the partnership has included branding initiatives, fan engagement campaigns and hospitality-led experiences connected to the football club. ALL Accor previously served as the principal partner of Paris Saint-Germain, with branding featured on the team’s jersey, and now continues as the club’s premium hotel partner.

To mark the extension of the partnership, Accor and Paris Saint-Germain released a new campaign film featuring club captain Marquinhos. The campaign highlights moments from previous collaborations and football milestones since the partnership began.

The film was unveiled during the “Dream Tournament” event held at Parc des Princes on May 18, 2026. The event brought together ALL Accor members from different countries for football activities alongside former Paris Saint-Germain players, including Javier Pastore, Mamadou Sakho, Claude Makélélé and Pedro Miguel Pauleta.

The campaign film was also released across the social media channels of ALL Accor and Paris Saint-Germain, including Instagram, YouTube and LinkedIn.

According to Accor, the ALL loyalty programme currently connects more than 100 million members with travel, hospitality and entertainment experiences through its network of hotels, partners and global events.

Mehdi Hemici, Global Chief Loyalty and Partnerships Officer at Accor, said the partnership has supported the international positioning of the ALL Accor loyalty programme through sports and hospitality experiences linked to Paris Saint-Germain.

Richard Heaselgrave, Chief Revenue Officer at Paris Saint-Germain, said both organizations share a focus on international growth, innovation and long-term collaboration.

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