TAT and Royal Enfield Forge Epic 2-Year Alliance to Showcase Thailand’s Hidden Gems

TAT and Royal Enfield Collaborate to Highlight Thailand’s Cultural and Natural Attractions

The Tourism Authority of Thailand (TAT), in partnership with Royal Enfield, recently hosted 12 international travel influencers from the Asia-Pacific region on a motorcycle journey designed to showcase Thailand’s diverse travel experiences.

The Amazing Thailand X Royal Enfield Partnership, part of the broader Amazing Thailand X Global Allied initiative, took place from 11 to 17 August 2025. Influencers from India, Malaysia, Indonesia, Japan and South Korea travelled from Bangkok through Trang, Phatthalung and Songkhla, sharing stories of cultural and natural attractions along the way.

The itinerary featured experiences such as Muay Thai at Rajadamnern Stadium, the street art of Trang, Krachong Waterfall, and Khao Chong Botanical Garden. In Phatthalung, participants explored Talay Noi on paddleboats and attended a Nora dance performance, while in Songkhla, they visited Kim Yong Market, used local transport, and engaged with the city’s heritage.

The journey also included a community gathering in Hat Yai, where 50 Royal Enfield enthusiasts joined the ride to promote cultural connection and adventure tourism.

Influencers documented their experiences across digital platforms under TAT’s Your Stories Never End campaign. So far, they have generated 355 pieces of content—posts, reels and stories—reaching an estimated 14.6 million people globally.

Ms. Thapanee Kiatphaibool, TAT Governor, said: “This collaboration with Royal Enfield demonstrates how lifestyle, adventure, and cultural exploration can work together to strengthen Thailand’s appeal. By involving influencers and motorcycle communities, we are highlighting both well-known and lesser-explored destinations, encouraging travellers to discover Thailand in meaningful ways.”