
Hilton has signed a franchise agreement with MS&C Co., Ltd. to open the Hilton Garden Inn Busan Gijang in 2028. The hotel will be located in Gijang, Busan, as part of a mixed-use development project.

Clarence Tan, Senior Vice President, Development, Asia Pacific, Hilton, said the agreement highlights South Korea’s importance as a growth market for the company. He added that Busan Gijang is seeing rising demand for accommodation due to growth in tourism and healthcare services.
The hotel will include 111 guest rooms, an all-day dining restaurant, a café and lounge, a fitness centre, a swimming pool, and spa and sauna facilities.
The property will be located close to several attractions in Busan, including Haedong Yonggungsa, Lotte World Adventure Busan and Shinsegae Busan Premium Outlets.

Joseph Khairallah, Area Vice President and Head of Japan, Korea & Micronesia, Hilton, said the hotel is expected to benefit from Busan’s growing appeal among leisure travellers and medical tourists.
Noh Dae Hyun, Chairman of MS&C Co., Ltd., said the project aims to combine hospitality, wellness, and residential experiences while leveraging Gijang’s location and infrastructure.
Hilton Garden Inn is one of Hilton’s upscale hotel brands, offering accommodation, food and beverage services, and facilities designed for business and leisure travellers.
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As Senior Correspondent and Editor at Safari India, I write about the people, businesses, and trends shaping the travel, tourism, hospitality, aviation, and lifestyle industries. My work ranges from breaking news and exclusive interviews to in-depth features and industry analysis, with a focus on delivering accurate, balanced, and engaging stories. I enjoy uncovering the details behind every story and presenting them in a way that keeps readers informed and connected to an ever-evolving industry.
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