Marriott Bonvoy and Visa campaign for FIFA World Cup 2026
Marriott campaign brings fan experiences and match access
Marriott Bonvoy and Visa have launched a joint campaign ahead of the FIFA World Cup 2026, centred on fan engagement and travel-linked experiences.
The campaign, titled “For Fans, Everywhere”, features footballers Erling Haaland and Vinícius Júnior, who will appear across digital and social content as part of the initiative.
As part of the campaign, members will be able to access match tickets and curated experiences through the Marriott Bonvoy Moments platform, supported by Visa. The programme includes a mix of fixed-price packages, auctions and limited-entry releases tied to matches across the tournament.
The campaign also includes a promotional “Sleepover Suite” experience, offering selected participants the opportunity to stay overnight inside a stadium ahead of the final match.

The initiative reflects growing interest in travel linked to major sporting events, with fan-focused experiences becoming an increasing part of how hospitality and payment brands engage with global audiences.
The FIFA World Cup 2026 will be held across the United States, Canada and Mexico, marking the tournament’s return to North America after more than three decades.













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