Exclusive Collaboration: Marriott Luxury Group x Sotheby’s

Marriott Luxury Group and Sotheby’s Team Up 

The Luxury Group by Marriott International has announced the next phase of its exclusive partnership with the auction house Sotheby’s, titled “Iconic Pieces. Extraordinary Experiences.” Following the success of their initial offerings earlier this year, the two global luxury leaders will introduce new exclusive experiences for The Luxury Sales in December in New York. This continued collaboration is rooted in a shared vision to redefine the boundaries between luxury travel and collectable art. It highlights the synergy between the Luxury Group’s exceptional approach to experiential hospitality and Sotheby’s curatorial expertise across its wide range of sales categories.

The Luxury Group and Sotheby’s will auction two captivating experiences designed to pair hospitality with treasures from Sotheby’s auctions, offering guests the chance to explore their passions while discovering destinations:

Geneva Grandmasters: A Watchmaking Odyssey Curated by The Ritz-Carlton

Watch enthusiasts will have an exclusive opportunity to bid on a horology experience at The Ritz-Carlton Hotel de la Paix in Geneva, hosted by the watch brand Girard-Perregaux. This experience will include a hands-on workshop with the brand’s artisans, unique opportunities to purchase limited-edition timepieces, and a private culinary experience at the Villa Girard-Perregaux in La Chaux-de-Fonds, the brand’s ancestral home.

Geneva Grandmasters: A Watchmaking Odyssey will be presented during Sotheby’s Important Watches sale on Friday, December 6. This marks the first time Marriott International will offer an experience in a live auction.

A Taste of France: An Epicurean Voyage Curated by The Luxury Collection

Guests will check in to the Prince de Galles, a Luxury Collection Hotel in Paris, before exploring the country’s culinary treasures. This includes a guided day trip to Champagne Lallier’s historic Maison in Aÿ to sample its latest harvests, followed by an afternoon tea with Global Explorer and esteemed chef and artist Laila Gohar, whose food-inspired works have been showcased around the world.

As a part of the Finest Wines auction, A Taste of France is available for online bidding until Tuesday, December 10.

“The expansion of our brand partnership with Sotheby’s reflects our common belief that true luxury combines both the tangible and intangible,” said George Hammer, Global Head of Luxury Marketing, Marriott International.

“We’re continuing to explore the interplay of art and travel with experiences that not only celebrate our audience’s passions but also inspire a deeper connection and appreciation for the artistry behind them. As this collaboration evolves, we’re excited to leverage our international presence and the diverse expertise across our portfolio to surprise our guests with even more dynamic, never-been-seen experiences.”

“This collaboration represents a unique fusion of Sotheby’s expertise in curating exceptional luxury collectables and the Luxury Group’s unparalleled approach to hospitality,” said Eléonore Dethier, Sotheby’s Global Head of Partnerships. 

“We are delighted to present these experiences during The Luxury Sales in New York, celebrating the pinnacle of hospitality, craftsmanship, and savoir-faire while creating unforgettable moments for our clients that transcend traditional luxury.”

In addition to the unique auction experiences, the collaboration will highlight the Luxury Group’s exceptional approach to hospitality, curated events, and exclusive editorial content when Sotheby’s exhibitions open to the public on December 5th. Collectors and travellers can look forward to more offerings from the Luxury Group and Sotheby’s in 2025 as this partnership expands globally.