PATA Will Soon Launch Asia’s First B2B Travel Tech Launchpad

The Pacific Asia Travel Association (PATA) and VNU Asia Pacific have signed a Memorandum of Understanding (MoU) to drive advancements in travel technology across the Asia Pacific region. This strategic collaboration will spearhead the inaugural Travel & Tech Asia 2025, scheduled for July 2–3, 2025, at the Queen Sirikit National Convention Center (QSNCC) in Bangkok, Thailand.

Travel Technology

The MoU was officially signed by PATA CEO Noor Ahmad Hamid and VNU Asia Pacific general manager Chaisong Churitt at PATA Headquarters in Bangkok.

Ahmad Hamid emphasised the importance of technology in shaping the travel and tourism industry, stating, “This collaboration with VNU Asia Pacific, a distinguished PATA member, leverages their extensive expertise in staging tech-related events across the Asia Pacific region. Timely and relevant, this inaugural event will address the growing demand for travel technology, cybersecurity, cross-border payments, and the broader evolution of the travel and tourism industry.”

“VNU Asia Pacific is honoured to partner with PATA, an organization that has been instrumental in promoting sustainable growth in travel and tourism across the Asia-Pacific region,” said Mr Churitt. “Through this partnership, we aim to create a meaningful impact by providing a platform where industry professionals can explore emerging trends, build strategic alliances, and embrace the innovations shaping the future of travel and tourism.”

Organised by VNU Asia Pacific, the inaugural Travel & Tech Asia 2025 is a significant B2B trade fair dedicated to advancing travel technology in Thailand and the Asia Pacific region. Centred on digital transformation, sustainability, and smart tourism, the event will serve as a pivotal platform for tourism professionals to collaborate, innovate, promote sustainable growth, and forge strategic partnerships.

“The inaugural Travel & Tech Asia 2025 is more than just an exhibition—it represents a turning point for the travel and tourism industry,” noted VNU Asia Pacific vice president – Business Panadda Kongma. “This platform will redefine how we travel and connect with the world while reinforcing tourism as a key driver of economic growth in the Asia-Pacific region.”