APPOINTMENT

HSMAI Europe appoints Annie Kristi Korsmo as Chair of Sales Advisory Board

HSMAI Europe has announced the appointment of Annie Kristi Korsmo as Chair of its Sales Advisory Board.

Korsmo has been an active member of the advisory board and brings international experience in hospitality sales, commercial leadership, and stakeholder engagement. She currently serves as Director of Sales at Nordic Hotels & Resorts, where she is involved in sales strategy and team development.

In her new role, she will lead the advisory board’s efforts to support collaboration, knowledge-sharing, and professional development across hospitality sales markets in Europe.

HSMAI Europe also acknowledged the contributions of former Chair Kostas Ioannidis, Sales Director – Global Sales Europe at IHG Hotels & Resorts, for his leadership and role in supporting the advisory board’s development.

The HSMAI Europe Sales Advisory Board comprises senior sales leaders from across the industry, including representatives from Clermont Hotel Group, Thon Hotels, Premier Inn Deutschland, Wyndham Hotels & Resorts, Village Hotels, InterContinental Hotels Group, and Marriott International.

The board will continue to focus on developments in hospitality sales and commercial strategy, with an emphasis on industry collaboration and knowledge exchange across the region.

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