Hilton and YOTEL Sign Agreement to Expand Lifestyle Hospitality Offering

YOTEL Joins Select by Hilton as First Brand Under New Platform

Hilton has announced an exclusive agreement with YOTEL, adding a new offering to its global portfolio. The partnership introduces its urban hotel concept into Hilton’s network, aligning with the company’s focus on expanding in the lifestyle sector segment.

Under the franchise agreement, YOTEL will continue to independently manage and license its brand, which currently includes 23 hotels across 10 countries. The collaboration supports plans to grow the brand’s presence in the coming years.

Under the agreement, it will be the first brand launched on the new Select by Hilton platform. This platform aims to host well-known hotel brands that keep their unique identity and operations while seamlessly integrating with Hilton’s systems, such as its distribution network and Hilton Honors loyalty programme.

Founded in London in 2007, YOTEL operates in cities such as New York, Tokyo, Amsterdam, Glasgow and Singapore. The brand is known for its compact hotel format, featuring flexible room layouts and technology-driven elements. These include adjustable beds and automated luggage storage systems.

Christian Charnaux, Executive Vice President and Chief Development Officer at Hilton, said the agreement reflects the company’s approach to expanding its portfolio through partnerships that complement its existing brands. He noted that the collaboration allows Hilton to include a distinct offering in urban markets while retaining YOTEL’s individual brand identity.

Phil Andreopoulos, Chief Executive Officer of YOTEL, said the partnership provides access to Hilton’s distribution network and loyalty base while allowing YOTEL to continue operating under its own brand standards.

After the integration, properties involved will be accessible to Hilton Honors members, allowing them to earn and redeem points across the network. The initial hotels are expected to be bookable via Hilton channels later in 2026. The agreement highlights ongoing developments in the hospitality industry, where brands collaborate to broaden their reach while preserving distinct guest experiences.