Eight Continents Partners with The Aviyaan in Lucknow

Alliance focuses on joint sales and marketing initiatives

Eight Continents Hotels & Resorts has entered into a strategic alliance with The Aviyaan Luxe Serenity in Lucknow to collaborate on integrated sales and marketing initiatives.

The partnership is aimed at strengthening market presence, identifying new growth opportunities and offering more tailored hospitality experiences for guests. It brings together Eight Continents’ international perspective with The Aviyaan’s regional presence and operational capabilities.

Under the agreement, both organisations will work on joint sales campaigns, co-branded marketing efforts and client-focused solutions. The collaboration will also focus on improving brand visibility and using shared market insights to support both leisure and business travel segments.

Richa Adhia, Managing Director, Eight Continents Hotels & Resorts, said the partnership reflects the group’s focus on building collaborative relationships and delivering effective sales and marketing strategies for its partners.

Eight Continents Hotels & Resorts operates a portfolio of properties across India, the United Kingdom and East Africa. The group has also expanded into Europe with the acquisition of La Barbarie Hotel in Guernsey.

In India, its portfolio includes properties such as Treetop by Eight Continents Astroport Sariska, Stamps Jodhpur, Stamps Golden Lagoon in Amritsar and Stamps Pushkar. Internationally, the group has a presence in the United Kingdom with Ocho Homes in Belfast and Taychreggan – Signature Collection in Scotland, as well as Treetop by Eight Continents in Zanzibar.

The alliance with The Aviyaan Luxe Serenity marks a step in expanding the group’s partnerships in the Indian market while continuing to build its presence across key destinations.