Black Friday: Etihad Airways Promotes Experience over Shopping

Memories Over Discounts: Etihad Airways' Black Friday Message

Etihad Airways has unveiled its Black Friday marketing campaign, which deviates from customary incentives throughout this season. By turning the most significant shopping event of the year into a call to create memorable and meaningful travel experiences, Etihad is urging customers to consider different ways to benefit from the season's exclusive deals.

The airline is sending a strong message to travellers with wanderlust and those planning their next vacation or getaway by offering discounts of up to 20% on many of its flights starting November 27. Travellers can select from various locations between January 15, 2025, and May 31, 2025.

Arik De, Chief Revenue and Commercial Officer of Etihad Airways, said: “We’re hoping people will look at this Black Friday with fresh eyes, so instead of just buying more stuff, we’re encouraging them to create memories, explore new horizons, and enjoy the enriching experience that only travel provides.”

Etihad’s creative campaign will be featured across a wide range of media and social channels, reminding shoppers of the option to invest in a unique immersion with experiences that last a lifetime. Travellers with Etihad Airways can look forward to an elevated travel experience whether flying in Economy, Business, First or Etihad’s exclusive three-room suite in the sky, The Residence.

Etihad’s hospitality means guests will enjoy meals with menus designed and curated by in-house chefs, an extensive range of inflight entertainment through E-BOX, complimentary Wi-Fi chat packages on select aircraft, and a comfortable cabin environment.

At Zayed International Airport, guests flying in premium cabins and eligible Etihad Guest members can enjoy hospitality at the Etihad First and Business class Lounges or refresh at the new Etihad Spa by Be Relax.