Apeejay Surrendra Park Hotels to Expand Flurys Brand

Priyal DuttaMay 29, 20241 Mins read559

Flurys Frenzy: Apeejay Surrendra Park Hotels’ Growth Spurt

Apeejay Surrendra Park Hotels Limited (ASPHL), a Kolkata-based hospitality group, has big plans for its iconic patisserie, Flurys. The company aims to add 50 new Flurys outlets annually for the next 4-5 years. Flurys, a 96-year-old brand from Park Street in Kolkata, currently has over 80 outlets across India.

In Q4 FY24, the company had a revenue of ₹155 crore, an 8.1% increase year-on-year, and a profit after tax of ₹18 crore, a 72% increase, with 34% margins

Director Vijay Dewan said, “We are currently operating 82 Flurys outlets. Flurys is a heritage brand from Calcutta known for its confections, coffee, and celebrations. We plan to expand to about 100 outlets by the end of the year’s first half and then to 120 outlets by the end of this financial year.”

Vijay Dewan, Managing Director of Apeejay Surrendra Park Hotels

Dewan emphasized, “In the future, we have a solid plan to add 50 Flurys outlets virtually every year to 350 outlets over the next four to five years. What is significant about the Flurys brand is that it provides for robust growth.”

Written by

Priyal Dutta - Senior Correspondent/Editor

As Senior Correspondent and Editor at Safari India, I write about the people, businesses, and trends shaping the travel, tourism, hospitality, aviation, and lifestyle industries. My work ranges from breaking news and exclusive interviews to in-depth features and industry analysis, with a focus on delivering accurate, balanced, and engaging stories. I enjoy uncovering the details behind every story and presenting them in a way that keeps readers informed and connected to an ever-evolving industry.