ALIVAA Hotels & Resorts Expands Gurugram Footprint Through Alliance with FLXHO Cyber One
ALIVAA Hotels & Resorts has entered into a strategic alliance with FLXHO Cyber One in Gurugram, expanding the presence of its mid-market brand, The Hoften, to five locations across the city. The partnership is aimed at utilising ALIVAA’s distribution and sales network to strengthen performance in one of India’s key corporate travel markets.
As part of the agreement, FLXHO Cyber One has joined ALIVAA’s portfolio, adding 68 rooms located in DLF Phase 3. The addition increases ALIVAA’s inventory in Gurugram and extends its reach across established corporate travel corridors.
Located on MG Road, FLXHO Cyber One has been integrated under The Hoften brand, which is positioned to cater to corporate travellers seeking functional accommodation, convenient access, and connectivity to business districts. The brand focuses on a high-utility operating model aligned with the needs of corporate accounts.
With this development, ALIVAA will manage the sales strategy for a Gurugram cluster comprising one ALIVAA-branded flagship property and five The Hoften hotels, creating a consolidated mid-market offering targeted at business travel demand.
Vikramjit Singh, Founder of ALIVAA Hotels & Resorts, said, “Securing leadership in high-yield urban centers like Gurugram is central to our vision. This alliance marks the beginning of a long-term relationship with FLXHO, with plans to co-develop multiple future assets.“
Akash Bhatia, CEO – Managed & Franchise Business, ALIVAA Hotels & Resorts, said, “The FLXHO alliance is a calculated move to scale our sales capabilities in the mid-market segment. This is our 5th Hoften property in Gurgaon which will help us we offer our corporate clients a reliable, high-volume network.”
Harpreet Chatwal, said, “This alliance is fundamentally built on driving commercial excellence. By integrating FLXHO’s high-quality asset into ALIVAA’s aggressive sales engine, we are creating a powerhouse that can better serve the corporate demand in Gurugram.”
Nipun Bhandari, Founder of FLXHO, commented, “We are excited to align with ALIVAA Hotels & Resorts. We firmly believe that their immense distribution strength and market reach will help us unlock the full potential of FLXHO Cyber One.”
Sidharth Aggarwal, COO, FLXHO, said, “FLXHO was conceived to provide a living experience that adapts to the modern professional. By forming this alliance with ALIVAA, we are plugging into a wide sales engine and deep distribution network.”
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