Luxid Launches AI-Driven AR and VR Platform for Hotel Sales

New Platform by Luxid Aims to Digitize Hospitality Venue Showcases

Luxid has introduced an artificial intelligence-powered augmented reality (AR) and virtual reality (VR) platform designed to support enterprise sales in the hospitality sector.

The platform is intended to address operational challenges in hotel sales, particularly in segments such as meetings, incentives, conferences and exhibitions (MICE), destination weddings, corporate events, and large-scale banquets. These segments represent a significant portion of revenue for many premium hotel properties but often involve time-intensive sales processes.

Digitizing the Venue Discovery Process

Traditionally, hotel sales for large events rely on physical site visits, presentations, and multiple rounds of client engagement before bookings are confirmed. Luxid’s platform aims to streamline this process by enabling virtual exploration of venues.

Using AR and VR tools, prospective clients—including corporate planners and event organizers—can view banquet halls, meeting spaces, guest rooms, and outdoor venues remotely. The system allows users to compare layouts, visualize event setups, and assess branding opportunities without being physically present at the property.

Focus on Efficiency and Remote Engagement

The company indicates that the platform may help reduce the need for repeated site visits and support faster decision-making. It also enables hotel teams to engage with clients across different locations, potentially expanding outreach beyond local markets.

The solution includes wearable technology components, allowing users to access immersive presentations. It also supports real-time collaboration between hotel representatives and clients during the planning stage.

AI Tools for Content Creation

In addition to immersive visualization, Luxid is developing a software development kit (SDK) and an AI-based content creation system. These tools are designed to allow hotel teams to create and update AR and VR presentations for different venue configurations.

This approach may reduce dependence on external visualization services and allow for quicker updates, particularly in cases of renovations or layout changes.

Industry Context

Industry observers note increasing adoption of immersive technologies across sectors, including hospitality. Tools such as AR, VR, and AI are being explored to enhance customer engagement and improve operational processes, particularly in competitive segments like MICE and events.

Siddhant Aggarwal, Founder of Luxid, stated, “The future of hospitality sales lies in creating meaningful experiences before a customer even visits the property. Our AI-powered AR and VR platform enables hotels to engage clients through immersive presentations that make decision-making faster, more collaborative and highly personalized. We believe technology should enhance relationships, not replace them, while helping hotels scale enterprise sales more efficiently.”

Outlook for Hospitality Sales

As hotels continue to invest in digital tools, immersive technologies are expected to play a role in how properties present and market event spaces. Platforms that enable remote visualization and interactive planning may influence how enterprise bookings are evaluated and finalized.

Luxid’s offering reflects a broader shift toward integrating digital solutions into hospitality sales workflows, with a focus on scalability and client engagement.