TAT and ZEEKR Launch EV Tourism Routes

TAT Partners with ZEEKR to Promote EV Travel Across Thailand

The Tourism Authority of Thailand (TAT) has partnered with ZEEKR Thailand to launch “Amazing Thailand in ZEEKR Luxury Way”, a six-month campaign promoting electric vehicle (EV) travel across the country.

Running from August 2026 to February 2027, the initiative will encourage travellers to explore lesser-known destinations, local culture and natural attractions while supporting more sustainable travel options.

Promoting Responsible Travel

The campaign centres on the “Travel the ZEEKR Way” content series, which will showcase destinations across Northern Thailand, the Northeast, Southern Thailand, Bangkok and neighbouring provinces.

This marks TAT’s first collaboration with ZEEKR Thailand and forms part of its strategy to encourage quality domestic tourism while promoting lower-carbon transport.

Focus on Local Experiences

Nithee Seeprae, TAT Deputy Governor for Marketing Communications, said:

“Thailand’s tourism growth must create stronger value for travellers, destinations and local communities. Under our Value over Volume direction, TAT is focusing on meaningful experiences that respect culture and the environment while strengthening the resilience of the tourism sector. Electric vehicles offer another practical travel option that can help reduce greenhouse gas emissions and reliance on conventional fuel.”

TAT will identify routes that highlight the unique character of each destination, focusing on local culture, community experiences and natural attractions. ZEEKR Thailand will provide electric vehicles for the featured journeys.

Four Travel Themes

The campaign will feature four themed travel experiences:

• Northern Escape – Exploring mountains, rivers, Lanna heritage and traditional crafts.
• Isaan Stories – Showcasing local culture, cuisine, music and community life in Northeast Thailand.
• Southern Serenity – Highlighting coastal destinations, islands and seaside experiences.
• Urban Retreat – Discovering lesser-known attractions in Bangkok and nearby provinces.

Partnership for Domestic Tourism

Alex Bao, Managing Director for Southeast Asia at ZEEKR Thailand, said the collaboration reflects the company’s vision of combining electric mobility with travel experiences that showcase Thailand’s diverse destinations.

The campaign content will be produced jointly by TAT and ZEEKR Thailand and distributed through Osotho magazine, TAT’s digital platforms and content creators associated with The Zecret Revealer, The Zecret Insider and The Zecret Visualizer.

The initiative supports Thailand’s s 2026 domestic tourism strategy, which aims to generate 202.42 million domestic trips and 1.07 trillion Baht in tourism revenue while encouraging responsible travel and wider exploration of destinations across Thailand.

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