APPOINTMENT

Viewline Resort Snowmass, Autograph Collection Appoints Traci Day as Director of Sales and Marketing

Viewline Resort Snowmass, Autograph Collection has announced the appointment of Traci Day as Director of Sales and Marketing.

Traci brings over 20 years of experience in the hospitality industry, with expertise in revenue growth, sales leadership, and multi-property operations. In her new role, she will oversee all sales and marketing functions for the resort, focusing on brand positioning, partnerships, and group and leisure business development.

Prior to this appointment, she served as Director of Sales and Marketing at The St. Regis Houston. During her tenure, she contributed to revenue growth initiatives, including an increase in corporate segment performance and group catering business, while also supporting team engagement and operational alignment.

Her career includes experience in leading large-scale hotel and product launches, managing multi-million-dollar budgets, and working with cross-functional teams across diverse markets. She has also been involved in contract negotiation, procurement, and the development of strategic sales initiatives.

Traci holds an MBA in Project Management and is a Certified Project Management Professional (PMP). Throughout her career, she has been recognised for her ability to drive performance outcomes, implement best practices, and lead collaborative, high-performing teams.

In her new role at Viewline Resort Snowmass, Traci will support the resort’s commercial strategy as it continues to strengthen its positioning within the Aspen Snowmass market.