New Director of Marketing & Communications at The Westin Mumbai

APPOINTMENT

The Westin Mumbai Powai Lake and Lakeside Chalet-Marriott Executive Apartments have announced the appointment of Ekta Kanchan as the Director of Marketing and Communications. With over 12 years of experience in hospitality, food and beverage marketing, and the alcohol and beverage industries, Ekta brings a unique blend of creativity, strategic thinking, and operational expertise.

Commenting on Ekta's appointment, General Manager Hemant Tenneti expressed, “We are thrilled to welcome Ekta Kanchan to her new role at the Westin Mumbai Powai Lake. With her rich expertise and forward-thinking approach, Ekta is poised to transform how we connect with our guests and the market. Her leadership in marketing and communications will undoubtedly introduce a fresh wave of innovation to The Westin Mumbai Powai Lake.”

In her new position, Ekta aims to enhance the brand’s visibility by integrating data analytics with innovative marketing strategies to create effective, hyper-personalized campaigns at every touchpoint while increasing guest engagement. Her approach combines creative storytelling with data insights to ensure campaigns resonate deeply with audiences. Her vision includes introducing wellness-focused initiatives and exploring technology-driven strategies that align with The Westin’s brand ethos. She is also dedicated to fostering collaboration, mentoring her team, and aligning marketing and public relations efforts with the property’s broader business objectives.

Ekta Kanchan expressed her enthusiasm: "I’m excited about this opportunity and look forward to collaborating with the team to create spectacular campaigns. I aim to craft experiences that leave a lasting impression while driving sustained growth. I will always encourage my team to trust their instincts, embrace challenges, and nurture creativity, as these qualities set us apart. Let’s stay curious, build meaningful connections, and celebrate every victory, big or small.”

Ekta holds a Hospitality and Hotel Administration degree from IHM Goa and a Postgraduate Diploma in Advertising and Graphic Design from Wigan & Leigh College. Her career is marked by adaptability and proven results across various fields. She began her career with Hyatt as an Industrial Trainee, where she worked in core operational departments, including a fast-paced Banquet Kitchen, and earned recognition from the executive chef for her dedication and efforts.

Her professional journey features significant positions with Accor, Zomato, Dineout, and Hill Zill Wines. During her management training with Accor, Ekta gained invaluable experience in hotel sales, which provided her with a comprehensive understanding of the hospitality industry's leisure and business aspects. She quickly learned that while planning is essential, execution is the key—meticulous planning lays the groundwork for success, but the execution ultimately defines the outcome.

Ekta's experience in the alcohol and beverage sector has provided her with a solid foundation in various marketplaces, equipping her to navigate government policies, regulations, and state-specific limitations effectively. This background has helped her become a successful strategist for new product launches across India. Her work with startups like Zomato and Dineout expanded her knowledge in food and beverage marketing, market research, and consumer behaviour, preparing her for impactful contributions in a dynamic, fast-paced industry that demands exceptional outcomes. Notably, she played a crucial role at the Westin Mumbai Powai Lake in reopening the Mayouchi Restaurant, creating a unique beverage program, and executing a successful social media marketing campaign that significantly increased foot traffic and revenue.