APPOINTMENT
The Hongkong and Shanghai Hotels Limited, the owner of The Peninsula Hotels, has announced the appointment of Julien Munoz as the new Chief Commercial Officer, effective November 12, 2025.
Julien Munoz will oversee the group’s commercial and marketing teams and will report directly to Benjamin Vuchot, Chief Executive Officer. He will also join HSH’s Management Board.
With over 25 years of experience, he previously served as Chief Commercial Officer and Executive Committee member at Monte-Carlo Société des Bains de Mer (SBM), overseeing a diverse portfolio of luxury hotels, Michelin-starred restaurants, entertainment venues, and casinos, as well as digital and CRM transformation projects.
He also held leadership roles at Radisson Hotel Group, Etisalat Digital, Dubai Parks and Resorts, and Disneyland Paris.
“Bringing Julien onto the leadership team in the newly created role of Chief Commercial Officer marks a new chapter for the HSH group, as we continue to invest in our people and explore new growth opportunities for the business,” said Chief Executive Officer Benjamin Vuchot. “With Julien’s expertise in the international luxury hospitality sector, we look forward to his contribution in leading the group’s global commercial strategy and enhancing The Peninsula’s brand presence, as well as driving guest engagement.”
“I am honoured to join a company with such a remarkable heritage and reputation for service excellence. This is an exciting moment to build on the company’s rich tradition while exploring new opportunities for growth. I look forward to working alongside this talented team to elevate the brand’s global presence and connect with existing and new guests, while staying true to the values that make this company so exceptional,” said Julien.
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