City Express by Marriott Opens Doors in USA & Canada

Marriott Brings City Express to USA & Canada

Marriott International has revealed its plans to introduce the City Express by Marriott brand in the United States and Canada. This move signifies the company’s entry into the affordable midscale transient segment in the region.

Formerly known as Project Mid-T by Marriott, this brand expansion reflects the company’s ongoing commitment to enhancing its footprint in the affordable midscale segment. Marriott aims to provide lodging options suitable for various trip purposes and price points relevant to the region.

“Since entering the affordable midscale space with the acquisition of City Express in the Caribbean and Latin America (CALA) region just over a year ago, we have seen tremendous interest for the brand and are pleased with its growth across the region,” said Diana Plazas-Trowbridge, Senior Vice President and Global Brand Leader, Select Brands.

“With this announcement, Marriott is excited to continue our growth in the affordable midscale segment and provide a new welcoming, affordable, and reliable option for value-conscious travellers in the U.S. & Canada.”

In May 2023, Marriott announced that it had acquired the City Express brand portfolio in CALA. This move marked Marriott’s entry into the affordable midscale segment. The acquisition increased Marriott’s regional presence by about 45 percent, adding over 17,000 rooms across Mexico, Costa Rica, Colombia, and Chile. Since the acquisition, there has been significant interest from both consumers and property owners, driving the expansion of the brand. The expansion plans go beyond the original markets and include new upcoming markets such as Bolivia and Nicaragua. Additionally, the company has announced plans to expand City Express by Marriott in Brazil.

“Marriott remains focused on providing best-in-class offerings and a wide range of investment opportunities for our development stakeholders, and the initial reaction to our midscale products has been extremely positive,” says Noah Silverman, Global Development Officer, U.S. & Canada.

“We have been listening closely to our owners and franchisees to design a highly efficient operating model, and we are confident that City Express by Marriott will offer a strong value proposition for those looking to invest in a transient midscale product in the U.S. & Canada.”

The City Express by Marriott brand is designed to be conversion-friendly, with an opportunity for new builds in the future. It offers a light operational model and a functional modern design. City Express by Marriott provides owners in the U.S. and Canada with the opportunity to capitalize on consumer demand while taking advantage of Marriott’s powerful sales, distribution, and marketing engines.

Marriott has already received significant interest from owners and franchisees. The company expects to sign agreements and possibly open hotels under the City Express by Marriott brand in the U.S. and Canada in the next few months. Existing City Express by Marriott properties have been incorporated into the Marriott Bonvoy program and are now available for booking on Marriott channels, allowing members to earn and redeem points.