Radisson Collection Makes Grand Entrance in Madrid

It will be located on Alcalá Street, one of the city's most prestigious avenues, near luxury brands like Hermès, Louis Vuitton, and Cartier.

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Madrid welcomes the exceptional as Radisson Collection debuts in the heart of the capital, in the iconic Generali building

This iconic hotel will redefine luxury hospitality in the capital.

Radisson Collection Makes Grand Entrance in Madrid

Benedetto Giustiniani, Head of the Southern Europe Region at Generali Real Estate

Radisson Hotel Group has announced the opening of its first Radisson Collection property in Madrid, Spain, set to debut in 2027. This iconic hotel will redefine luxury hospitality in the capital. It will be situated on Alcalá Street, one of the city's most prestigious avenues, in the renowned Canalejas area, surrounded by luxury brands such as Hermès, Louis Vuitton, and Cartier.

The hotel will be established in a heritage-protected classical building, undergoing a transformative redevelopment to create a mixed-use masterpiece. It will feature premium retail spaces on the ground floor, alongside 154 guest rooms and suites spread across 10 floors. A rooftop will provide views of the city. Its unique location offers easy access to Madrid’s rich cultural and historical landmarks, including Puerta del Sol, the Cibeles Fountain, the National Museum El Prado, Plaza Mayor, and El Retiro Park.

Federico J. González, Executive Vice Chairman of Radisson Hotel Group
Federico J. González, Executive Vice Chairman of Radisson Hotel Group

Federico J. González, Executive Vice Chairman of Radisson Hotel Group, stated, “With a spectacular location, the introduction of our lifestyle luxury Radisson Collection brand in Madrid will accelerate the development of Radisson Hotel Group in Spain, where we currently operate 8 hotels. This landmark project is under development, and other upcoming announcements showcase our commitment to growth. We are proud to collaborate on this project with Generali, a strategic partner with whom we have successfully worked in Rome and Venice. This will be an iconic hotel in Madrid and a sought-after destination for local and international guests.”

Guests will have access to amenities, including a signature restaurant and bar on the first level, LYON Bar, and a stunning rooftop bar and restaurant on the 13th floor with city views. The hotel will also feature a fitness and wellness centre and a spa. The ground floor will house various stores, providing an exclusive shopping experience. Developed in collaboration with the Lamela architecture studio, this project promises to set a benchmark for luxury in Spain, honouring the building’s historical architecture while delivering the renowned luxury of the Radisson Collection.

Benedetto Giustiniani, Head of the Southern Europe Region at Generali Real Estate
Benedetto Giustiniani, Head of the Southern Europe Region at Generali Real Estate

Benedetto Giustiniani, Head of the Southern Europe Region at Generali Real Estate, commented, “The transformation of the iconic Alcalá 21 building into a Radisson Collection hotel is a significant step in our growth as investors in the European hospitality sector. This incredible asset enhances Generali's hotel property portfolio. We are pleased to strengthen our partnership with a top-tier global player like Radisson Hotel Group following our successful collaborations on the luxurious Radisson Collection Hotels in Rome and Venice. We believe this is an excellent time to continue investing in Madrid, where we manage a high-quality real estate portfolio and contribute to the city's sustainable urban development through our projects.”

The Radisson Collection hotel in Madrid will be a defining addition to the Radisson Collection portfolio, blending bespoke design, a vibrant location, and unparalleled luxury. Its strategic location in the heart of Madrid’s cultural and commercial hub assures its status as a premier destination for international travellers and local patrons.

Radisson Collection's portfolio includes nearly 65 hotels in operation and under development. Recent signings have included the brand's entry into Paris (France), the signing of Radisson Collection Residences in Riyadh (Kingdom of Saudi Arabia) as the brand's third hotel in KSA, and the signing of Radisson Collection Residence in Amman Abdoun (Jordan). Recent openings include Radisson Collection Hotel, Roma Antica (Italy) and Radisson Collection Hotel & Spa, Riverfront Srinagar, the brand’s first opening in India. Upcoming openings in 2025 include Radisson Collection Hotel, Basilica Budapest (Hungary), Lincoln Casablanca, a Radisson Collection Hotel (Morocco), Radisson Collection National Resort, Brussels (Belgium), and Radisson Collection Lake Como (Italy).

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