APPOINTMENT

Four Seasons Hotel Jakarta Appoints Yudith Dwi Astuti as Director of Public Relations and Marketing Communications

Four Seasons Hotel Jakarta has appointed Yudith Dwi Astuti as Director of Public Relations and Marketing Communications.

In her new role, Astuti will oversee the hotel’s public relations and marketing communications functions, including digital initiatives, with a focus on strengthening brand visibility, stakeholder engagement, and market positioning.

Astuti brings over two decades of experience across hospitality, media, and marketing. Her expertise spans brand communications, guest engagement, and strategic marketing, supported by a multidisciplinary background across hotel operations.

She began her career in 1998 in the broadcasting industry as a radio announcer while also teaching business management. She later moved into television with Trans TV Jakarta, where she worked as a reporter and in creative production.

In 2004, she transitioned into hospitality with The Ritz-Carlton Bahrain in guest relations. She subsequently joined Fairmont Dubai as an income auditor, gaining experience in financial operations within the hotel sector.

After returning to Indonesia in 2009, she held roles across several organisations including Shangri-La Jakarta, PT Holcim Indonesia, and Gran Meliá Jakarta. She later moved into senior communications and marketing roles at The Westin Jakarta, Grand Hyatt Jakarta, and Keraton at The Plaza.

Her experience includes exposure to Front Office, Finance, Food and Beverage, and Marketing Communications, contributing to her understanding of integrated hotel operations and brand management.

Her appointment reflects the hotel’s focus on strengthening its communications and marketing leadership.

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