Emirates Signs 7-Year Partnership with FC Bayern Munich
Emirates has entered a seven-year partnership with FC Bayern Munich, 34-time Bundesliga winners and six-time UEFA Champions League titleholders. The agreement establishes Emirates as a Platinum Partner of FC Bayern’s first team from the 2025–26 season through the 2031–32 season.
FC Bayern is widely followed globally, with a fanbase exceeding 140 million and a club membership of over 410,000. The club has fan communities in more than 100 countries, reflecting its international reach and local roots.
The partnership provides Emirates with various branding opportunities at the Allianz Arena. These include LED perimeter boards and premium pitch cam carpets. Emirates will also enjoy exclusive access to ticketing and hospitality, a dedicated skybox at the stadium, and branding visibility across FC Bayern’s media platforms, such as press conference backdrops and Club TV content. Furthermore, Emirates will have the right to use the club’s player images for promotional purposes.
Sir Tim Clark, President of Emirates Airline, said:
“We are proud to partner with FC Bayern, a club that holds a strong position in global football. This agreement reflects our commitment to Germany and to connecting with communities through sport.” Michael Diederich, Deputy Chairman of FC Bayern, added:
“Emirates is a trusted supporter of football with a strong international network. This partnership offers FC Bayern valuable financial and global support as we expand our international presence.” This marks Emirates’ return to the German football league and adds to its growing list of football collaborations. Emirates currently partners with clubs including Real Madrid, Arsenal FC, AC Milan, Benfica SL, and Olympique Lyonnais, and has long supported the Emirates FA Cup. The airline also maintains partnerships in the UAE Pro League and will feature its logo on the training kits of Al Ain FC during the 2025/26 season. About FC Bayern FC Bayern has claimed 34 German championships, 20 German Cups, and six UEFA Champions League titles. The club balances athletic goals with economic discipline and has offices in New York, Shanghai, and Bangkok to strengthen its international presence. Home games are played at the Allianz Arena, known for its distinctive architecture and global recognition.
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