Da Nang and Delivering Asia Collaborate on Long-Term International Marketing Strategy
The Da Nang Department of Culture, Sports and Tourism (DDCST) and Delivering Asia (DA), a boutique PR agency focused on tourism, hospitality, and real estate, organised the event “Promoting Danang Tourism in the New Era” to support the city’s long-term positioning, strengthen its messaging, and encourage collaboration across sectors for the next decade and beyond.
Held on November 14, 2025, at Furama Resort Danang’s Grand Ballroom, the forum brought together approximately 300 attendees, including government leaders, tourism professionals, hotel brands, travel agents, and international media. The full-day programme featured presentations, industry updates, panel discussions, and workshops focused on shaping Da Nang’s marketing direction.
Da Nang’s Evolving Tourism Landscape
Located on Vietnam’s central coast, Da Nang continues to grow as a visitor destination, combining coastal appeal, urban development, and cultural depth. Its recent administrative merger with Hoi An has created a wider tourism area, expanding the city’s geographical footprint and beachfront access.
Opening the event, AMADEUS’ Senior Director of Sales for Thailand & Vietnam, Ms. Bousserind Comson, presented market insights showing a 17.4% rise in air passenger traffic over the past year, with demand increasing from Korea, India, and Japan. She noted Da Nang’s role in contributing to Vietnam’s expanding tourism sector, as highlighted by data from the UN World Tourism Organization (UNWTO).
“Da Nang is entering an important phase. We aim to unify our story, refine our message, and position the city effectively for international travellers,” said Mr. Tan Van Vuong, Deputy Director of DDCST.
David Johnson, CEO of Delivering Asia, added that DA’s focus is on supporting the city through coordinated storytelling, strategic approaches, and shared goals with local partners.
Expert Insights and Collaborative Workshops
The forum featured several thematic sessions that addressed the city’s future narrative. In a presentation on destination marketing best practices, David Johnson emphasized the importance of long-term planning, stronger public–private cooperation, broader media visibility, and messaging centered on gastronomy, culture, sustainability, and heritage.
Ms. Nguyen Hoang Mai from the Vietnam Institute of Culture, Arts, Sports & Tourism spoke on Da Nang’s international positioning. She proposed the tagline “One City. Two Worlds” to reflect the combined identities of Da Nang and Hoi An.
A panel discussion further examined Da Nang’s marketing activities and future direction. Speakers shared perspectives on developing a unified tagline and tailoring messages for different markets. Key areas highlighted for promotion included events and entertainment, culture and heritage, nature and conservation, and gastronomy.
The forum concluded with a workshop titled “How to Tell Da Nang’s Story to the World,” attended by 70 participants from Da Nang and Hoi An. Led by DA’s Jerome Richard, along with media professionals Ms. Gerardine Donough-Tan and Ms. Gayatri Bhaumik, the session guided the international communication of Da Nang’s identity.
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