SriLankan Airlines' Epic Ramayana Ad Delights Internet

The advertisement highlights Sri Lanka's iconic locations linked to the ancient Hindu epic and invites travellers to explore its rich cultural heritage and historical sites.

By Priyal Dutta 12 Nov 2024 in Airline

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The over five-minute video begins with a grandmother narrating the story of the Ramayana to her grandson from a children's book.

Sri Lankan Airlines has launched a new advertisement to promote "The Ramayana Trail." The advertisement takes viewers through the island nation's iconic locations associated with the ancient Hindu epic. It highlights Sri Lanka's rich cultural heritage and invites visitors to explore its historical sites.

"Relive the epic of The Ramayana Trail. Embark on a journey through Sri Lanka's legendary landscapes with Sri Lankan Holidays, offering a fully customized experience tailored just for you. Every step of your adventure is designed to bring out the grandeur and glory in the ancient tales when you explore the real-life locations of the mythical sites," read the post on the official X handle of Sri Lankan Airlines.

Sri Lankan Airlines Amazes with Ramayana Ad

As she narrates the epic, the video offers viewers a mesmerizing visual tour of iconic sites, including Ravana's Cave near Ella, where Sita was believed to have been held before being taken to the Ashoka Vatika.

The advertisement highlights the famous Seetha Amman Temple, which is maintained by Indian Tamils and regarded as a significant pilgrimage site. The story then shifts to the iconic Ram Setu, believed to have been built by Lord Rama's army to cross the sea and reach Lanka.

The child asks if this legendary bridge still exists. The grandmother replies, “Yes. You can still see it today,” mentioning that it is visible between Rameswaram in India and the coast of Sri Lanka. The advertisement also recounts the tale of Lord Hanuman carrying a mountain with the Sanjeevani herb to save Lakshman's life.

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