Etihad Airways Serves Up An Ace As Official Airline Sponsor Of Mubadala Abu Dhabi Open

The Mubadala Abu Dhabi Open will take place from 1 to 8 February at the International Tennis Centre, Zayed Sports City. This tournament will showcase the world's top female tennis players.

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By Priyal Dutta
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Etihad Airways Serves Up An Ace As Official Airline Sponsor Of Mubadala Abu Dhabi Open

Etihad will engage crowds with fan activations at its booth during the tournament.

Mubadala Open and Etihad Team Up

Etihad Airways has unveiled a new partnership as the Official Airline Sponsor of the Mubadala Abu Dhabi Open, presented by the Abu Dhabi Sports Council. With elite tennis players arriving from across the globe for this annual tournament, Etihad’s role as Official Airline Sponsor highlights the airline’s dedication to supporting sports and athletic teams worldwide.

Arik De, chief revenue and commercial officer of Etihad Airways
Arik De, Chief Revenue and Commercial Officer at Etihad Airways

Arik De, Chief Revenue and Commercial Officer at Etihad Airways, said: “We are thrilled to welcome this prestigious tennis event and elite international tennis players to Abu Dhabi this February. With a year-round calendar of exciting events, our home, Abu Dhabi, continues to shine as a world-class destination – both to live in and visit - and we are proud to be ambassadors of our city.”

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Nigel Gupta, Mubadala Abu Dhabi Open Tournament Director

Nigel Gupta, Mubadala Abu Dhabi Open Tournament Director, added: “We are delighted to welcome Etihad Airways as the Official Airline Sponsor of the Mubadala Abu Dhabi Open.

“As the UAE’s national airline, and a global leader in providing elite-level experiences, this collaboration perfectly aligns with our aim to take the tournament, now in its third year, to new heights.

“We are looking forward to working in tandem with Etihad Airways to deliver an event which creates fantastic memories for players, fans and everybody involved.”

Etihad will rally the crowds throughout the eight-day tournament with engaging fan activations at its booth. Visitors can show off their racquet skills in a VR tennis game, win incredible prizes, and receive exclusive giveaways.

The Mubadala Abu Dhabi Open will occur from 1 to 8 February at the International Tennis Centre, Zayed Sports City. This tournament will showcase the world's top female tennis players. A strong lineup featuring many of the top players on the WTA Tour has already been announced. Reigning champion Elena Rybakina will return to defend her title against stars such as Ons Jabeur, Daria Kasatkina, Paula Badosa, Belinda Bencic, and Beatriz Haddad Maia.

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