Emirates Opens Flagship Store in Kenya

Emirates has opened its Emirates World store in Nairobi, Kenya, highlighting its dedication to providing an enhanced customer experience along with world-class products and services. This opening marks the introduction of the airline's revamped retail store concept in Africa for the first time, with plans for additional stores in the region over the coming months.

Centrally located in the ultra-modern Cube, Riverside Drive, the Emirates World store offers customers expert travel advice from dedicated consultants or self-service intelligent technologies, and immersive displays to bring the airline’s signature product closer to travellers from Kenya. 

The Emirates World store was inaugurated by Adil Al Ghaith, Senior Vice President Commercial Operations, Center, in the presence of His Excellency, Dr Salim Alnaqbi, UAE Ambassador to Kenya. The opening ceremony was attended by other distinguished guests as well as trade and media partners. 

Commenting on the milestone, Adnan Kazim, Emirates’ Deputy President and Chief Commercial Officer, said, “We are pleased to bring our reimagined retail store concept to Africa for the first time, elevating our customer experience in Kenya, and then in more destinations across the continent in the coming months. The Emirates World store provides a flavour of our signature experience, from friendly and insightful staff to hands-on showcases that bring our ‘Fly Better’ promise to life. We can’t wait to inspire our customers to discover more with Emirates when they visit the store.” 

Personalised and Dedicated Levels of Service

Emirates is known for its exceptional hospitality and personalized experiences, and the Emirates World store embodies this commitment. Designed to enhance the customer experience from the moment they enter, the store features a warm and inviting atmosphere that welcomes every guest. Spanning over 330 square meters, the retail space is organized as an open-plan, lounge-like environment, utilizing the airline's signature light and airy colour palette. Visitors can immerse themselves in the iconic Emirates Onboard Lounge experience through a full-size showcase or engage with innovative technologies such as the ‘selfie mirror’, which captures photos of travellers against stunning destination backdrops.

Six customer service counters staffed by expert consultants are available to assist with travel planning, reservations, ticketing, and general inquiries. They work to ensure a seamless journey at every stage of the process. The consultants can also provide information about Emirates Holidays, the airline's tour operating division, which offers personalized packages designed to create exceptional travel experiences. Additionally, kiosks are available for travellers, enabling self-service options that help minimize wait times and enhance the overall speed of the service.

Reinforcing Emirates’ Commitment to Kenya

Emirates is nearing an important milestone in Nairobi: its 30th anniversary. Since its inaugural flight in October 1995, Emirates has carried over five million passengers to and from Kenya, operating double daily flights from Dubai. In 2023, Emirates formed an interline partnership with Kenya Airways, enhancing connectivity to 28 destinations across Africa through Nairobi, including Mombasa, Kigali, Bangui, Nampula, and Kilimanjaro, among others. In the past year, over 12,000 passengers have benefited from this agreement, enjoying seamless travel experiences.

Emirates is actively engaged in supporting three Kenyan humanitarian organizations focused on child welfare through the Emirates Airline Foundation. The Little Prince Nursery and Primary School offers holistic education and rehabilitation for children, and the Foundation has been contributing to its meal program since 2014. Alfajiri Street Kids provides a safe space and a variety of programs centred on art therapy for over 200 children. Additionally, the Foundation funds four-year scholarships for ten students at the Starehe Boys’ Centre, which provides academic support for underprivileged boys, encompassing high school education and various tertiary programs.