Delta Makes CES History at Sphere in Las Vegas

The keynote, scheduled for January 7, 2025, will honor Delta’s century of innovation and discuss its vision for using technology to enhance human experiences in the future.

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By Priyal Dutta
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This will be Delta’s third CES appearance and second mainstage keynote, following its historic debut in 2020 with Bastian's remarks as the first airline keynote speaker.

Delta will launch its 100th anniversary celebration at CES 2025 with an immersive keynote experience at Sphere in Las Vegas, hosted by CEO Ed Bastian. Scheduled for January 7, 2025, the keynote will pay tribute to Delta’s century-long legacy of innovation while exploring the airline’s vision for leveraging technology to enhance human experiences today, tomorrow, and into the next 100 years.

Ed Bastian, CEO of Delta Air Lines
Ed Bastian, CEO of Delta Air Lines

“Technology is a powerful tool, but people make true innovation possible,” Bastian said.

“We’re on the brink of a new era, and I can’t think of a better way to demonstrate how the Delta team will leverage cutting-edge advancements to propel our next century of flight.”

This will be Delta’s third appearance at CES and its second mainstage keynote following a historic debut in 2020 when Bastian delivered the conference’s first keynote remarks by an airline, as well as in 2023 when Delta announced fast, free onboard Wi-Fi across its fleet for SkyMiles Members.  

Gary Shapiro, CEO of CTA
Gary Shapiro, CEO of CTA

“After celebrating CTA’s centennial year, we recognize what a pivotal time this can be for an organization. We are thrilled Delta is sharing part of this special moment with us at CES,” said Gary Shapiro, CEO of CTA. “We know Delta has the vision to continue disrupting how we travel by leaning into technology, and I can’t wait to see how they bring that to life at Sphere. The sky is the limit.”  

On January 7, Delta will present its vision for the future of travel during the first keynote hosted at Sphere at CES. Delta aims to engage attendees and beyond by utilizing the venue’s cutting-edge technologies, including its iconic exterior—the “Exosphere,” the world’s most giant LED screen—and the interior display, which features the highest-resolution LED screen globally. Additionally, the venue is equipped with Sphere Immersive Sound, powered by HOLOPLOT, the most advanced audio system in the world. This will enhance storytelling and ignite the audience's senses.

Jennifer Koester, President and COO of Sphere
Jennifer Koester, President and COO of Sphere

“Sphere is a powerful platform for brands to connect with key audiences, leveraging next-generation technologies to deliver a one-of-a-kind experience and amplify their message boldly,” said Jennifer Koester, President and COO of Sphere. “The teams at Sphere, Delta, and CES share a passion for innovation and storytelling, and this keynote will be unlike anything this audience has ever experienced.” 

Delta will offer expedited CES badging for SkyMiles Members at Harry Reid International Airport (LAS) from January 5 to 7. More details about Delta's presence will be available soon.

Travelling to CES with Delta 

Delta is expanding its network to Las Vegas to accommodate travellers attending CES from January 4 to January 11, 2025. The airline will offer additional service from 18 U.S. cities and four international hubs, providing nearly 365 inbound and outbound flights and approximately 12,000 extra seats. This enhanced schedule represents a more than 20% increase compared to the regular January schedule.

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Delta is expanding its services to include new flights from Fort Lauderdale, Orlando, Miami, and San Jose, California. The airline will also offer twice-daily service from Orange County and increase flights from Sacramento to two daily departures, making this a regular part of their schedule. Furthermore, international travellers can fly directly to Las Vegas from Amsterdam, Paris, London Heathrow, and Seoul-Incheon.

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