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It blends aesthetics with immersive digital experiences.
Air India's Virtual Reality World at Travel Mart
Air India will showcase its premium cabin features and in-flight services at the Outbound Travel Mart (OTM) 2025, Asia’s leading travel trade exhibition, which will take place from 30 January to 1 February 2025 at the Jio World Convention Centre in BKC, Mumbai.
Inspired by Air India’s signature design philosophy, the exhibition booth has been conceptualised with ‘The Vista’ as an integral part of its structure. It blends aesthetics with immersive digital experiences.
The pavilion will highlight facets of Air India’s transformation journey, engaging visitors with a live demonstration of the current Business Class and Premium Economy seats on Air India’s newly retrofitted A320 family aircraft. These aircraft boast refined cabin mood lighting, ample legroom, and increased pitch, along with contemporary amenities such as portable electronic device (PED) holders and USB ports for charging mobile phones, laptops, and other devices.
Visitors can experience the seats live while previewing Air India’s new A350 product in the Virtual Reality (VR) zone. Additionally, Air India will showcase a variety of in-flight meals, highlighting its updated menus and improved dining experience onboard.
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“OTM 2025 presents a significant platform for Air India to engage and deepen ties with more than 40,000 key trade visitors from across the globe while highlighting the milestones of our transformation journey. With the Air India pavilion featuring unique activations and immersive experiences, including our Business Class and Premium Economy seats, we are set to demonstrate our commitment to delivering world-class products and services to our customers,” said Nipun Aggarwal, Chief Commercial Officer, Air India.
At the VR experience zone, visitors will embark on a virtual journey of the state-of-the-art A350 aircraft recently deployed between Delhi and London Heathrow, New York (JFK), and Newark.
Air India’s A350 aircraft features 28 private Business class suites with full-flat beds in a 1-2-1 layout, alongside 264 Economy seats arranged in a 3-3-3 configuration. Each Business suite provides direct aisle access, sliding privacy doors, and a personal wardrobe. All seats in the A350 cabin are equipped with the latest Panasonic eX3 in-flight entertainment (IFE) system and HD screens, offering over 3,800 hours of global entertainment content. Additionally, the A350 flights display the airline’s new signature soft product and celebrated guest enhancements, including new chinaware, tableware, glassware, premium bedding, and custom amenity kits.
Visitors can sign up for Maharaja Club, Air India’s new frequent flyer program featuring a variety of exclusive benefits and privileges. Moreover, they can win several prizes, such as curated gift hampers or a free economy class ticket, via a raffle held at the booth.