Air France Showcases La Première Suites in Tokyo Exhibition

Air France Launches Tokyo Exhibition for La Première Suites

Air France has announced a two-day exhibition in Tokyo to mark the launch of its new La Première suites on the Paris–Tokyo route. Titled “Air France, elegance is a journey”, the exhibition will take place on 19–20 March 2026 at the Yodobashi J6 Building in the Harajuku district.

Open to the public with prior registration, the event will offer visitors an opportunity to explore the airline’s premium cabin product alongside elements of its design and brand heritage.

Focus on La Première experience

The exhibition will present the new La Première suite to the public for the first time, allowing visitors to view the airline’s latest first-class offering. The display is organised into themed sections reflecting different aspects of the travel experience, including cabin design and onboard service elements.

Showcasing heritage and design

The exhibition will also highlight archival materials and design pieces from the airline’s history. These include uniforms created by designers such as Christian Dior, Cristóbal Balenciaga, and Christian Lacroix, as well as tableware and travel accessories used across different periods.

A section dedicated to Concorde will mark the anniversary of its first commercial flight, featuring interior design elements created by Andrée Putman.

Additional exhibits include select pieces associated with the airline’s branding and collaborations, such as designs by Rabih Kayrouz and Xavier Ronze.

Multimedia and visitor experience

Visitors will also be able to view audiovisual content showcasing the La Première experience, including promotional films and excerpts from the documentary “Inside the Dream – Air France La Première”, which explores the development of the cabin concept.

The exhibition forms part of Air France’s broader efforts to present its premium offering and brand identity to international audiences through experiential formats.