AirAsia and TAT Strengthen Tourism Partnership

AirAsia and TAT Sign Three-Year Agreement to Promote Thailand

AirAsia Group Berhad and the Tourism Authority of Thailand (TAT) have strengthened their long-standing partnership by signing a Memorandum of Understanding (MoU) to jointly promote Thailand as a travel destination across the region.

The agreement, witnessed by the Prime Minister of Thailand, will run from 2026 to 2029 and focuses on increasing tourism, improving regional connectivity and encouraging more travellers to explore Thailand.

Three-Year Tourism Collaboration

Under the agreement, AirAsia and TAT will work together on joint marketing and promotional campaigns, using communications and tourism platforms to raise awareness of Thailand across key international markets.

The partnership will also support the promotion of existing and new air routes while allowing both organizations to share market insights and better understand changing travel trends.

Expanding Regional Connectivity

The airline operates 123 weekly flights between Malaysia and Thailand via AirAsia Malaysia (AK) and Thai AirAsia (FD), covering eight direct routes. The network links Kuala Lumpur to Bangkok (Don Mueang), Chiang Mai, Phuket, Krabi, and Hat Yai. Additionally, there are services from Penang to Bangkok and Phuket, and from Johor Bahru to Bangkok.

Supporting Tourism Campaigns

The partnership will support TAT’s “Amazing Thailand, Feel All the Feelings” campaign by using AirAsia’s route network and digital platforms to promote Thailand’s culture, hospitality and visitor experiences across the region.

Farouk Kamal, Deputy Group Chief Executive Officer of AirAsia Group Berhad, said:

“Thailand has always been one of AirAsia’s key markets, and we are pleased to continue supporting travel to the country. This partnership with the Tourism Authority of Thailand reflects our shared commitment to making travel more accessible while supporting the sustainable growth of Thailand’s tourism sector.

“In the first half of 2026, the airline carried more than one million passengers between Malaysia and Thailand, reflecting continued demand between the two countries. Through this partnership with TAT, we look forward to building on this momentum by increasing visitor arrivals, strengthening connectivity and promoting Thailand through joint marketing and tourism initiatives.”

The agreement also supports Thailand’s “Amazing Thailand, Feel All the Feelings” campaign alongside Malaysia’s Visit Malaysia 2026 initiative through 2027. Both organizations aim to strengthen regional tourism, increase destination visibility and encourage greater travel across ASEAN.

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