ELIVAAS and Alivaa Hotels Form Sales and Marketing Alliance

Partnership Aims to Strengthen Distribution and Market Access

Luxury villa hospitality platform ELIVAAS and hospitality group Alivaa Hotels & Resorts have entered into a sales and marketing alliance focused on strengthening distribution networks and expanding market access across India’s leisure and corporate travel segments.

The collaboration brings together two hospitality brands with complementary portfolios. Under the agreement, both companies will provide sales, marketing and representation support for each other’s properties across India, with the aim of increasing visibility across distribution channels and partner networks.

ELIVAAS has been expanding its presence in premium leisure destinations through its brands ELIVAAS and Alaya Stays, offering private villas and experiential stays tailored for group travel, celebrations and destination getaways.

Alivaa Hotels & Resorts operates a portfolio of midscale to upscale hotels under its brands Alivaa, The Hoften and Xenious, catering to both leisure and business travellers across multiple locations.

The partnership is structured to combine ELIVAAS’s presence in the villa segment with Alivaa’s footprint in the hotel sector, while allowing both organisations to retain their individual brand identities and operational structures.

Ritwik Khare, Founder and CEO of ELIVAAS, said that as travel demand evolves across leisure, corporate and experiential segments, distribution partnerships are becoming more relevant. He noted that the alliance enables both companies to expand their sales outreach and access new markets while continuing to grow independently.

Vikramjit Singh, Founder of Alivaa Hotels & Resorts, said the partnership supports both organisations in expanding their reach and strengthening their position across segments through shared capabilities and market access.