PATA and Jeju Tourism Organization Collaborate on Responsible Tourism

Priyal Dutta7 months Ago1 Mins read368

Photo (L/R): Suman Pandey, Vice Chair, PATA; Peter Semone, Chair, PATA; Noor Ahmad Hamid, CEO, PATA; Koh Seung Chul, President, Jeju Tourism Organization; Hsun-chul Shin, Director, Jeju Tourism Organization; and Adaline Yoo, Deputy Manager, Jeju Tourism Organization, after the MoU signing between the two organisations.

PATA and Jeju Tourism Organization Collaborate on Responsible Tourism Initiatives

The Pacific Asia Travel Association (PATA) and the Jeju Tourism Organization (JTO) have signed a collaboration agreement to support responsible travel and tourism development on Jeju Island, Korea (ROK), and to lay the groundwork for a future PATA event in Jeju.

The Memorandum of Understanding (MoU) was signed by PATA CEO Noor Ahmad Hamid and JTO CEO Koh Seung Chul at the PATA Destination Marketing Forum 2025 (PDMF 2025) in Chiang Rai, Thailand. The signing was attended by over 300 tourism professionals from across the region, marking a new phase of cooperation between the two organisations.

PATA CEO Noor Ahmad Hamid stated, “This MoU strengthens the partnership between PATA and the Jeju Tourism Organization. It provides a platform for advancing responsible tourism practices and supporting the sustainable growth of the destination.”

JTO President Koh Seung Chul added, “The agreement establishes a framework for expanding Jeju’s presence across the Asia Pacific region. JTO will continue to promote the MICE industry and enhance Jeju’s international competitiveness through this partnership.”

The collaboration focuses on promoting responsible travel to Jeju Island and encourages adherence to best practices in the MICE sector, sustainability, community benefits, cultural preservation, and environmental protection. Key areas of cooperation include advocacy, knowledge sharing, and support for joint events.

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Priyal Dutta

I create compelling stories that showcase the travel, hospitality, and lifestyle industries. At Safari India, I explore industry trends, write insightful articles, and produce content that informs and engages readers. With a talent for storytelling and a strategic approach, I strive to inform, inspire, and spark meaningful conversations through my work.