Jin of BTS Wants You to Look for 'Inspiration' in Seoul

Visit Seoul, the official Seoul tour guide operated by the Seoul Tourism Organization, has released the second episode, 'Inspire', of its collaboration series, Feel Soul Good, with Jin of BTS, the Honorary Tourism Ambassador for the capital. Watch the first episode here.

In the second episode of the series, the Grammy-nominated singer-songwriter can be seen promoting the concept of 'finding inspiration' and how visiting South Korea's Seoul can allow someone to connect with their interests, likes, hobbies, and activities that can make them happy and inspire them to be better. The video recommends various exciting places and activities in the capital that one can look into for a good time, like visiting Seongsu-dong, trying out Korean fine dining, checking out viral street food, hiking on Bigaksan Mountain, finding inner peace with a spiritual temple stay, witnessing the beauty of Dongdaemun Design Plaza and much more.

"Inspire my soul. When you come to Seoul, you'll encounter surprising new experiences - so wonderful, so delicious, so amazing! At the journey's end, you will have rediscovered yourself. Here in Seoul, feel your soul. Feel so good; Seoul - my soul!" Jin states in the video. Watch it here.

Jin - Seoul's Honorary Tourism Ambassador

Jin was named South Korea's Seoul's Honorary Tourism Ambassador in August 2024. The Seoul Tourism Organisation, which runs the tourism guide, announced the news by teasing a new campaign with the BTS member.

The singer-songwriter has been the face of Seoul and South Korean tourism in the past as well. Not to mention the Hallyu wave, greatly influenced by BTS, has seen almost a million fans visiting South Korea every year because of the musical group. In 2019, BTS attracted around 800,000 foreign tourists to the country; their three-day concert at Seoul Olympic Stadium alone called in 187,000 foreign visitors as well as generated around 922.9 billion KRW worth of economic impact for South Korea. If Jin being Seoul's Tourism Ambassador has made you want to visit the country, here are places you absolutely cannot miss as a Jin fan/ARMY!