Thailand Previews Nihao Month in Guangzhou Ahead of Bangkok Launch

Thailand Previews Nihao Month in Guangzhou Ahead of Bangkok Launch

The Tourism Authority of Thailand (TAT) previewed its “Nihao Month” campaign in Guangzhou, People’s Republic of China, in anticipation of the official launch scheduled for September 25 in Bangkok. This campaign aims to promote travel during China’s peak holiday season by connecting the Mid-Autumn Festival and the National Day Golden Week with tourism experiences in Thailand.

The Guangzhou preview was attended by senior representatives from Thailand and China, including Ms. Thapanee Kiatphaibool, TAT Governor; Ms. Porpoj Changyawa, Deputy Consul-General in Guangzhou; Ms. Pattaraanong Na Chiangmai, TAT Deputy Governor for International Marketing – Asia and the South Pacific; Mr. Nithee Seeprae, TAT Deputy Governor for Marketing Communications; and Mr. Ke Xiandong, Deputy Director-General of the Guangzhou Municipal Bureau of Culture, Radio, Television and Tourism.

Ms. Thapanee Kiatphaibool said, “Nihao Month celebrates the friendship between Thailand and China. The Guangzhou preview marks the start of the travel season. Ahead of the Bangkok launch, highlighted by the Amazing Mid-Autumn in Thailand Welcome Reception, we aim to present Thailand as a safe and welcoming destination for Chinese visitors.”

The Bangkok reception will bring together Chinese content creators and key opinion leaders for a cultural showcase during the Mid-Autumn Festival, with appearances by Thai actors Billkin Putthipong Assaratanakul and Pong Nawat Kulrattanarak. The event blends traditional celebration with Thailand’s contemporary cultural initiatives and sets the tone for the Nihao Month campaign.

Nihao Month activities also include the “Thailand, Told by You – UGC Challenge & FAM Trip”, inviting Chinese content creators to share their interpretation of “5 Must Do in Thailand” and the Soft Power 5F. Winners will travel to Thailand to produce and broadcast original content.

Chinese travellers can access the “Chinese Passport Privilege” programme, which offers benefits at retailers, spas, and tourism services in Thailand. Partners include OTAs Ctrip, Meituan, and Tongcheng; payment platform Alipay; and Thai retail groups such as Central, Siam Piwat, The Mall, EM District, One Bangkok, Lotus, Makro, and Tops.

With the Guangzhou preview and Bangkok launch, Nihao Month aims to position Thailand as a preferred destination for Chinese visitors and strengthen people-to-people connections in the year marking 50 years of diplomatic relations between Thailand and China.