Sheraton Hotels Reimagines Bedtime Classic in “Goodnight Room” Campaign

Sheraton Hotels & Resorts Launches “Goodnight Room” Campaign Inspired by Classic Bedtime Story

Marriott Bonvoy’s Sheraton Hotels & Resorts has launched a new global campaign titled “Goodnight Room,” inspired by the timeless children’s book Goodnight Moon. The campaign highlights the familiar moments of comfort, connection, and belonging that travellers experience during their stays, reimagining the classic bedtime ritual through the lens of modern travel.

“Goodnight Room” follows a working mother sharing her day with her son from a Sheraton hotel room, while scenes of guests gathering, working, and relaxing unfold across the hotel’s social spaces. The film reflects the emotional balance of being away yet feeling connected through everyday gestures and shared experiences.

Created in collaboration with Wieden+Kennedy New York and supported by HarperCollins Children’s Books, the campaign integrates subtle references to Goodnight Moon and features an original score by Matt Maltese. It will run across television, streaming, social media, and in-flight entertainment starting November 3.

As part of the campaign, Sheraton has introduced a “Goodnight Moon Suite” at the Sheraton Boston Hotel, available from November 3 through February 28. The suite brings the storybook world to life with themed interiors, interactive details, and family-friendly experiences. Guests are welcomed with milk and cookies, a plush bunny, and a dining credit, creating a sense of warmth and nostalgia.

Members can also participate in an exclusive Marriott Bonvoy Moment — a two-night stay in the suite with curated family experiences such as stargazing and themed dining. In line with its community initiatives, Sheraton will support UNICEF and Children’s Miracle Network Hospitals, with Marriott Bonvoy members able to donate points matched 2x by Marriott from November 3 to December 31, 2025.

Through “Goodnight Room,” Sheraton continues to showcase its refreshed identity — blending community, comfort, and connection across its evolving global portfolio.