APPOINTMENT
The Government of Ras Al Khaimah has announced the appointment of Phillipa Harrison as the new CEO of Ras Al Khaimah Tourism Development Authority (RAKTDA).
The former Managing Director of Tourism Australia is bringing decades of extensive international experience in the tourism sector across Australia and other markets. She will spearhead the Emirate’s brand vision to become the ‘Destination of the Future’.
Sheikh Ahmed bin Saud Al Qasimi, Chairman of RAKTDA’s Executive Committee, said, “Tourism is at the heart of Ras Al Khaimah’s strategy, it is our fastest-growing sector and we’ve achieved remarkable milestones in a short period of time. Phillipa brings with her a depth of knowledge and leadership experience, most recently with Tourism Australia, that gives us confidence in her ability to align with Ras Al Khaimah’s ambitious goals and strategic targets in the tourism sector.”
Commenting on her new role, Phillipa said, “I’m honored to join at such an exciting time. Ras Al Khaimah has already established itself as an international success story, and I look forward to unlocking even more growth in the years ahead.”
Phillipa’s appointment will help to advance Ras Al Khaimah Government’s objectives to cement its position as a leading sustainable tourism destination, and to achieve a target of over 3.5 million visitors annually by 2030.
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