Fern Hotels To Open 5 New Hotels in Kashmir

The Fern Hotels & Resorts has announced the signing of five new hotels in Kashmir. With these new hotel signings, Fern Hotels & Resorts is aggressively optimistic on the tourism resurge in the valley. Kashmir has recorded annual visitors in excess of 20 million in 2023. 

The New Hotels

Abraq The Fern at Dalgate, Srinagar, with 62 keys, and Zinc by The Fern at Tengpora Bypass, Srinagar, with 50 keys, are already under construction. These two properties will open for guests  by 2025 and 2026, respectively. The company has also signed three more hotels: The Abraq The Fern at Pahalgam, Zinc by The Fern at Pahalgam, and Abraq The Fern at Tangmarg, which are currently in the planning stage. All three properties will have 65 rooms each.

Fern Hotel & Resorts has ensured each of these properties have majestic views of the valley with a focus on local cuisine at fine dining restaurants to be set up in each of the hotels.

Fern Enters Kashmir

Suhail Kannampilly, managing director of The Fern Hotels & Resorts, said, “We are thrilled to introduce The Fern Hotels & Resorts to the enchanting landscape of the Kashmir Valley. Our vision is to provide guests with not just accommodations but an immersive journey through the rich tapestry of Kashmiri culture and hospitality. The Fern Hotels & Resorts is more than just a place to stay; it is a gateway to unforgettable experiences. Whether guests seek adventure amidst the rugged terrain, moments of serenity amidst the lush valleys, or a rendezvous with Kashmir’s rich cultural heritage, The Fern Hotels & Resorts stands ready to curate bespoke experiences tailored to every traveller.”

Abraq Plans

Speaking on this occasion, Riyaz Ahmad Qadri, who owns the Abraq Group,said that “this partnership exemplifies our commitment to delivering unparalleled hospitality experiences. By joining hands with The Fern Hotels & Resorts, we are poised to redefine luxury and the hospitality landscape.”

This strategic collaboration marks a historic moment for both companies. Under this collaboration, Abraq Group will leverage The Fern Hotels & Resorts’ hospitality management prowess across the five properties.

The Abraq Group has a diverse portfolio spanning hospitality, healthcare & infrastructure.

Basant Sabu, associate vice president of business development at The Fern Hotels & Resorts, commented, “It is an honour for us to enter this mesmerizing region. Committed to sustainability and responsible tourism, The Fern Hotels & Resorts aims to be a custodian of the environment, ensuring that the pristine beauty of the Kashmir Valley remains preserved for generations to come.” 

This is the maiden entry of The Fern Hotel & Resorts in Kashmir. Fern operates hotels under five brands and has close to 100 hotels across India.