Kashmir Booms as Wedding Hotspot, Says Tourism Ministry

Kashmir’s Rise as Premier Wedding Destination Surprises Ministry

With the coordinated marketing efforts of the central government, Kashmir is quickly becoming one of the most popular destinations for weddings. Travel agencies in the area have noted a notable increase in inquiries concerning destination weddings, underscoring Kashmir’s increasing popularity as a scenic and distinctive location for these kinds of celebrations.

During a rally in Srinagar earlier this year, Prime Minister Narendra Modi said he wanted to encourage destination marriages within India. Rather than spending money abroad, he urged people to have their weddings in Indian areas like Jammu and Kashmir.

To position Kashmir as a marriage destination comparable to Jodhpur and other regions of the nation, the tourism department of Kashmir also joined the “India Says I Do Wedding” campaign. The region’s potential has been further enhanced by the government’s advertising campaigns, which have positioned Kashmir as a top destination for couples wishing to get married in a beautiful and culturally diverse setting.

Local travel agencies have noticed an increase in inquiries and bookings since the union government’s blitzkrieg, which indicates the growing popularity of destination weddings in Kashmir. According to regional customs, travel agents and hoteliers organize every event, from the pre-wedding cocktail to the bride’s goodbye. Travel companies and wedding planners have also profited from this trend by providing couples with all-inclusive packages that take care of the logistics, freeing them to enjoy every second of their special day.