Hilton has received two No. 1 rankings in the J.D. Power 2024 North America Hotel Guest Satisfaction Index (NAGSI) Study, with its hotel brands topping the list in the Upper Midscale/Midscale Extended Stay and Midscale segments for the second consecutive year. Marking the 4th J.D. Power award for each brand, Tru by Hilton ranked highest in the Midscale segment, while Home2 Suites by Hilton achieved the top rank in the Upper Midscale/Midscale Extended Stay segment. In total, 13 of Hilton’s world-class hotel brands were recognized in this year’s study for their exceptional commitment to guest satisfaction, nine of which ranked at or above their respective segment’s average.
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“We are incredibly proud of the success that Tru by Hilton and Home2 Suites by Hilton continue to demonstrate in the J.D. Power North America Hotel Guest Satisfaction Index,” said Bill Duncan, senior vice president and global category head, All Suites and Focused Service Brands, Hilton. “Accolades like these are a testament to the hard work and dedication of our team members who consistently go above and beyond to ensure guests and Hilton Honors members enjoy the best possible stay with Hilton anywhere in the world.”
The North America Hotel Guest Satisfaction Index (NAGSI) Study, now in its 28th year, measures overall hotel guest satisfaction based on performance in six factors (in alphabetical order): communications and connectivity; food and beverage; guest room; hotel facility; staff service; and value for price. The study benchmarks the performance of 103 brands across nine hotel segments and is based on responses from 39,468 branded hotel guests for stays between May 2023 and May 2024.
J.D. Power is a global leader in consumer insights, advisory services, and data and analytics. A pioneer in the use of big data, artificial intelligence (AI) and algorithmic modeling capabilities to understand consumer behavior, J.D. Power has been delivering incisive industry intelligence on customer interactions with brands and products for more than 55 years. The world's leading businesses across major industries rely on J.D. Power to guide their customer-facing strategies.