Vienna Welcomes Spark by Hilton

Hilton's Spark Shines Bright in Vienna

Hilton has announced the signing of two hotels under Hilton’s new premium economy conversion brand, Spark by Hilton, as part of a more comprehensive agreement with Verkehrsbuero Hospitality. The Spark by Hilton Vienna Donaustadt and Spark by Hilton Vienna Messe Prater will open later this year.

Patrick Fitzgibbon, Senior Vice President of Development, EMEA, Hilton, said, “We’re thrilled to bring the Spark by Hilton brand to Vienna, meeting demand for premium economy accommodation in this highly popular destination for business and leisure travellers. Our Spark by Hilton properties are ideal for guests looking to maximise the value of their travel budget while experiencing the reliable and friendly service our hotels are known for globally. This collaboration with Verkehrsbuero Hospitality marks a key milestone for Spark by Hilton as the momentum behind the brand continues, with nearly 250 Spark hotels already trading or under development worldwide following its launch just 18 months ago.”

Martin Winkler, CEO, Verkehrsbuero, said, “We are thrilled to embark on this partnership with Hilton to bring new hotels to travellers. This collaboration marks a significant milestone for us, and to be part of the team bringing Spark by Hilton to Austria is incredibly exciting for us all, and we are eager to bring our shared vision to life upon opening both hotels.”

The Spark by Hilton Vienna Donaustadt will consist of 198 rooms and will be situated in the commercial hub of Vienna’s Donaustadt district. Additionally, the Spark by Hilton Vienna Messe Prater will feature 243 rooms and will be located within walking distance of the main Vienna Exhibition Hall (Messe) and the Danube River.

Suited for both business and leisure travellers and providing exceptional value without compromise, both hotels will deliver reliable, friendly essentials with unexpected touches and feature Spark’s signature amenities, including:

• Guest rooms with amenities, including furniture, an open closet, a multi-purpose work surface and a bright bathroom featuring Zero% bathroom amenities.
• Bright public spaces providing multi-functional seating, from communal tables to rocking chairs, offering plenty of comfortable options for guests to socialise or work.
• A signature Hydration Cart featuring complimentary still and sparkling water and fresh fruit.
• A 24-hour retail market where on-the-go travellers can purchase food, drinks and other essentials around the clock.
• Simple, inspired design with splashes of colour, exterior statement walls and energising artwork.

The brand offers great value for guests and is a cost-effective option for property owners. It focuses on improving the guest experience and ensuring a consistent look and feel across all hotels, making it a unique opportunity for existing properties in the premium economy segment.

The new properties will join the seven existing Hilton hotels in Austria: DoubleTree by Hilton Vienna Schönbrunn, Hilton Garden Inn Wiener Neustadt, Hampton by Hilton Vienna Messe, Hilton Vienna Waterfront, Hilton Vienna Plaza, Hilton Vienna Park, and Hampton by Hilton Vienna City West.

Guests of all Hilton properties can benefit from the Hilton Honors guest loyalty programme. More than 195 million members who book directly with Hilton earn Points for hotel stays and experiences. Hilton Honors members can also unlock access to instant rewards and benefits, such as contactless check-in with room selection and exclusive member discounts.