APPOINTMENT
InterContinental Abu Dhabi Hotel & Residences has appointed Erika Anggreini as Cluster Assistant Director of Marketing.
In her new role, she will shape the strategic marketing direction for both the InterContinental Abu Dhabi and the InterContinental Residences Abu Dhabi.
Erika holds over 20 years of global marketing experience across the Middle East and Asia. Her career spans leadership roles at leading properties including Al Bustan Palace, a Ritz-Carlton Hotel in Muscat, and The Ritz-Carlton, DIFC in Dubai, before moving into a regional role with Archipelago International, overseeing marketing for a portfolio of more than 200 properties across Southeast Asia, the Middle East, and the Caribbean.
Most recently, she was based at InterContinental Fujairah Resort, where she spearheaded brand positioning, digital performance, and makreting campaigns
In her new role, Erika will be responsible for elevating the cluster’s profile through integrated marketing campaigns, enhanced digital engagement, strategic partnerships, and positioning its food and beverage destinations as the most preferred ones in Abu Dhabi.
She will also play a key role in driving lifestyle programming and community engagement initiatives to connect with both residents and global travellers.
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