Emirates Skywards Marks 25 Years with Member Rewards
Emirates Skywards, the loyalty program of Emirates and flydubai, is celebrating its 25th anniversary by offering members 25 days of rewards from September 25 to October 20. The celebration includes bonus Miles, special activities, and a raffle where 25 million Skywards Miles will be awarded to members worldwide.
To commemorate the milestone, Emirates will also introduce a bespoke ‘25 Years’ aircraft livery featuring a silver design. The aircraft will begin operating across the airline’s network from next month.
Dr. Nejib Ben Khedher, Divisional Senior Vice President Emirates Skywards, said:

“25 years! We are thrilled to celebrate such a monumental milestone. Emirates Skywards is a true success story – one that was born in Dubai and has now become one of the most recognised and loved loyalty programmes in the world with millions of members based in the UK, US, UAE, India, Australia and beyond.
Our success stems from always placing members first. Over the years, we listened, adapted, and innovated. We continuously introduced new, personalised offerings to create valuable and memorable rewards to our members worldwide. It has been an incredible journey made possible thanks to the trust and confidence of our members. Thank you for being at the heart of our story. And what better way to celebrate than give back to our community with 25 days of nonstop surprises and offers– all while we take our loyalty message global with the special Emirates A380 ’25 years’ livery.
Thank you to our partners, members, and dedicated team for making Skywards one of the most valued loyalty programmes in the world.”
25 Days of Rewards
Members can look forward to:
25 Million Miles Raffle Draw: Members can register and earn Skywards Miles between September 25 and October 20 with Emirates, flydubai, and participating partners to enter a draw to win up to 1 million Miles.
Bonus Miles: 50% bonus Skywards Miles when booking with Emirates and flydubai; 25% bonus Miles when booking with partner airlines, shopping, dining, or using Skywards Everyday partners, Skywards Miles Mall, Emirates Skywards Hotels, or Emirates Skywards Credit Cards.
Buy or Gift Miles: Up to 50% bonus Miles on early bird ‘Buy or Gift’ Miles offers.
Dubai International Airport Activities (DXB): Passengers can participate in interactive quizzes for Skywards Miles, receive complimentary lounge access and Dubai Duty Free vouchers, or enjoy complimentary ice-cream from branded Skywards trucks. Activities will be held at Terminal 3 (October 1-5) and Terminal 2 (October 8-9).
Spot the Tag: Special tags on baggage belts at Terminal 3 (October 1-3) and Terminal 2 (October 8-9) will offer lounge access, branded merchandise, and bonus Skywards Miles.
Exclusive Member Rewards: Long-term members may receive additional benefits, including tier upgrades, cabin upgrades, and anniversary gifts.
Members can register or learn more about the anniversary activities at emirates.com or the Emirates App.












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