APPOINTMENT

Chester County Tourism Appoints Alicia M. Richie as Executive Director

The Chester County Tourism Board of Directors has appointed Alicia M. Richie as Executive Director of Chester County Tourism, Brandywine Valley. She will assume the role on August 24, 2026.

Alicia is a Certified Destination Management Executive (CDME), a professional credential in the destination marketing industry. She brings experience in tourism leadership across organisations in the northeastern United States.

She currently serves as President and CEO of Finger Lakes Visitors Connection. Over the course of her career, she has also held senior roles with the New Jersey Division of Travel and Tourism, Discover Lehigh Valley, Visit Philadelphia, Kalahari Resorts & Conventions, and the Pocono Mountains Visitors Bureau. Her work has included destination marketing, branding, public relations, and visitor experience initiatives.

Nick D’Addezio, Board Chair of Chester County Tourism, stated, “After an exhaustive selection process with many outstanding candidates, the committee was united on choosing Alicia M. Richie. Her wealth of knowledge and experience, professionalism, drive, and passion for the region, drove our decision. We are confident that Chester County Tourism will thrive under her leadership.”

He further added, “While we are incredibly excited to welcome Alicia, the entire board is deeply grateful for everything
Susan has accomplished. In over a decade of leadership, she has elevated tourism across the
region, launched new programs and visitor experiences, and built and mentored an exceptional team. Her
impact will be felt for many years to come.”

Commenting on her appointment, Alicia Richie said, “I am thrilled to join Chester County Tourism and to help advance the Brandywine Valley as a premier destination. This region has a remarkable story to tell with rich history, world-class gardens, vibrant culinary experiences, and stunning natural landscapes. And as someone who deeply appreciates the equestrian world, I am especially excited to champion Chester County’s exceptional horse country heritage.

From its iconic steeplechase events and polo grounds to its network of fox hunting trails, world-class eventing facilities and training centers, and highly coveted equestrian grounds such as Devon, Plantation Fields, and Radnor Hunt, all working together to make this region truly one of a kind. I look forward to partnering with the board, community stakeholders, and the talented Chester County Tourism team to build on the exceptional foundation that has been established here.”

Richie succeeds Susan Hamley, who is retiring after more than 12 years in the role.

Chester County Tourism represents the Brandywine Valley region, which attracts visitors to its cultural, historical, and natural sites. The tourism sector contributes to the local economy through visitor spending and employment.

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