Hilton and Club Atlético River Plate Announce Partnership

Hilton has inked a partnership with the Argentine professional football Club Atlético River Plate. The partnership makes Hilton as the preferred hospitality partner to host the River Plate team on the road and aims to provide one-of-a-kind experiences for both organizations’ biggest fans.

With sports playing such a significant role in global culture, River Plate’s most loyal members and Hilton’s more than 190 million Hilton Honors members can expect access to opportunities that bring the partnership to life, in unique and exciting ways.

The Agreement

With a hotel portfolio spanning 126 countries and territories, Hilton will welcome River Plate as the team’s preferred home away from home whether traveling for training and friendly matches or high stakes competitions. Recognizing how much it matters where an elite sports team stays ahead of key fixtures, players and coaches will experience and enjoy Hilton’s reliable service and renowned hospitality. 

Building off its high-profile partnerships in the music, sports and entertainment world, Hilton Honors members will have access to a curated selection of one-of-a-kind experiences available through the Hilton Honors Experiences Platform, which will kick off during the team’s pre-season tour and continue throughout the year. River Plate loyalty members who join Hilton Honors will also receive special Hilton Honors offers to make their stays even more enjoyable, whether they are staying near a stadium, traveling for work, or relaxing in one of Hilton’s exceptional properties across Latin America and around the globe.  

“Sports often serve as one of the greatest platforms in driving a culture that brings people together from around the world with a shared passion for the game, much like the passion we see in those who share a love for travel,” said Jorge Giannattasio, senior vice president and head of operations, Caribbean and Latin America, Hilton. “We are excited to partner with Club Atlético River Plate and further the connection between sports and travel by creating unique hospitality experiences for River Plate’s fans and exciting football memories for Hilton Honors members.” 

“Club Atlético River Plate is proud to have reached this strategic alliance with Hilton, a leading hospitality company around the world whose hotels will now be the preferred accommodation for our professional staff,” said Jorge Brito, president of Club Atlético River Plate. “This agreement is also very important for our entire organization because it creates the opportunity for our members to enjoy unique experiences within Hilton’s loyalty program, connecting the sports industry with the travel industry in a very positive way.”