The Taj Touch: India’s Strongest Brand for Fourth Consecutive Year

Taj’s Reign as India’s Strongest Brand Continues

The Indian Hotels Company (IHCL) has announced that its renowned brand Taj has once again been recognized as India’s Strongest Brand across sectors in Brand Finance’s prestigious ‘India 100 2024’ report. This marks the fourth time that the brand has achieved this distinction.

Puneet Chhatwal, Managing Director & Chief Executive Officer of IHCL, expressed his gratitude, saying, “We are deeply humbled that Taj has been recognized as India’s Strongest Brand across sectors for the fourth time and as the World’s Strongest Hotel Brand for the third time. This exceptional achievement underscores our century-old excellence, innovation, and pioneering spirit. It truly reflects our guests’ enduring trust and our colleagues’ unwavering dedication. We remain committed to setting global benchmarks and showcasing Indian hospitality to the world.”

According to Brand Finance’s ‘India 100 2024’ report, Taj retains its reputation as the strongest Indian brand for the third consecutive year. Taj is also ranked as the World’s Strongest Hotel Brand based on Brand Finance’s Global Hotels 2024 report. Celebrating its 120th year, the Taj boasts a unique portfolio, including grand palaces, iconic city hotels, safaris, spa resorts, and service residences, with over 110 hotels across 13 countries. For over a century, the Taj has cultivated an unmatched reputation for its signature hospitality, known as ‘Tajness’, captivating patrons worldwide.