NBA basketball legend, Dirk Nowitzki, is the face of the new Lufthansa Allegris advertising campaign. Born in Germany, Nowitzki played his entire NBA career with the Dallas Mavericks in the United States. In the campaign film, the 2.13 metre-tall Dirk Nowitzki can be seen sleeping in the 2.20 metre-long bed of the new Allegris Business Class. Lufthansa Allegris offers a completely new travelling experience on long-haul flights with its variety of seats. All travel classes, from Economy to Premium Economy, Business and First Class, will have new cabin interiors and new seats. For example, in Business Class, passengers can choose between five different seat options, including a suite with doors, a personal wardrobe, and a small minibar. A special highlight: all seats in First and Business Class have heating and cooling systems so that travellers can flexibly adjust the temperature to their own comfort level.
Statement
“Strong roots in Germany, as well as all over the world – that applies to both Dirk Nowitzki and Lufthansa. Dirk is an icon and stands for strong values, charisma and high quality in everything he tackles. This makes him the perfect partner for us and we are delighted to have him on board for our Allegris campaign,” said Carsten Hoffmann, vice president, Lufthansa Brand Experience.
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