ITB Berlin 2025 Ticket Sales Open – Register Now

Get Ready for ITB Berlin 2025!

From March 4 to 6, 2025, the international tourism industry will once again convene in Berlin for the World’s Leading Travel Trade Show. Trade visitors can purchase their tickets online through the ITB Berlin ticket shop. Currently, an unlimited pass, which normally costs 80 euros, is available at a discounted rate of 65 euros. One-day tickets are priced at 55 euros, but there is an early bird offer of just 45 euros. Students can also enjoy reduced rates: one-day tickets are available for 35 euros, and unlimited passes for 48 euros. The early bird rates are valid until January 14, 2025, offering additional discounts: one-day tickets can be purchased for 33.50 euros and unlimited passes for 44 euros. After January 15, 2025, regular prices will apply.

New: Ticket for the ITB Transition Lab

The ITB Berlin Transition Lab enhances the program of the ITB Berlin Convention by offering exclusive side events. It provides industry innovators with the expertise they need to actively influence the evolving tourism sector. This inaugural lab focuses on marketing transition. 

Attendees will gain valuable insights with up-to-date and exclusive data, including 20 key takeaways in just 90 minutes. Topics will include "AI-driven Search vs. Algorithm Aversion: How to Navigate?" and "Is Sustainability a Marketing Factor?" Participants will have the opportunity to compare their results against those of global competitors and develop concrete, actionable strategies for their own companies based on statistical findings.

For access to the lab, an extra ticket, available at an early bird rate of 158 euros (regular price 198 euros), can be purchased from the ticket shop.

ITB Match & Meet ensures efficient networking – ITB Navigator features essential event information

At ITB Berlin 2025, the new ITB Match & Meet networking feature will handle all contact requests for the first time. All ticket holders for ITB Berlin currently have access to this function, which allows them to efficiently search for business contacts before the event begins in March. By clicking on the personal link in the ticket purchase or accreditation confirmation, basic details will automatically be transferred to your profile. The platform includes intelligent filtering and search functions to help you find the right contacts and generate personalized matching suggestions based on your profile information and interests.

With a matching scale, you can quickly identify suitable contacts at a glance. As always, regularly updating your profile ensures optimal results. The filters make it easy to select specific visitor groups, such as media professionals, speakers, and members of the ITB Buyers Circle. An integrated calendar function simplifies scheduling, while the chat feature encourages direct dialogue. You can collect and download contacts as a file for efficient follow-up business.

The ITB Navigator offers additional information and features to help ensure optimal preparation and success at the event. Serving as the primary user interface, it provides detailed information on all events scheduled from January 2025 onward. Optimized filters make it easier to search efficiently for exhibitors and convention programs, with regular updates to the information provided. There is also a favourites function that allows users to save important program items and exhibitors. To ensure that all company contacts are accessible, it is important for all employees to log in using their ticket codes and utilize the ITB Match & Meet function.

From January, an interactive map of the grounds will also be available, making it easy to navigate the exhibition grounds. Selected ITB Berlin Convention sessions will be live-streamed during the show. All ITB Navigator functions, as well as live streams from all the convention stages and Presentation Hub, can be accessed without a ticket or logging in.

Registration opens for the ITB Buyers Circle – the exclusive meeting place for top international buyers

ITB Berlin is again inviting top decision-makers from the international travel industry to apply for the ITB Buyers Circle. Membership of this exclusive circle is available every year to only 1,300 top buyers from the leisure, business travel, and MICE sectors. An expert jury will handpick the members, who can enjoy a range of attractive benefits at ITB Berlin for a whole year until 31 October 2025.

The ITB Buyers Circle is an excellent opportunity to make new business contacts, network, and exchange the latest industry information. It has been gathering handpicked top buyers for over a decade and will continue offering numerous benefits at this year’s ITB Berlin. China will sponsor the ITB Buyers Circle 2025.

Members will receive free admission and access to the ITB Berlin Convention on all show days. Content from the industry's most prominent think tank will be free of charge—live and online. Also available are a cloakroom service, a fast lane at the entrance, and exclusive access to the ITB Buyers Circle Lounge at the Palais am Funkturm. The lounge offers various options for undisturbed meetings with business partners, wi-fi access, and a wide selection of daily papers and trade publications.

On Thursday, 6 March, members can also participate in an exclusive ITB Speed Networking event. The ITB Speed Networking matchmaking tool is now incorporated into the ITB Match & Meet function and enables top buyers to target suitable business partners even before the event.

About ITB Berlin and the ITB Berlin Convention and ITB 360°

ITB Berlin 2025 is a B2B event scheduled to take place from Tuesday, March 4, to Thursday, March 6. Since its inception in 1966, ITB Berlin has been recognized as the World’s Leading Travel Trade Show. This year, the internationally acclaimed ITB Berlin Convention will run concurrently with the show at the Berlin Exhibition Grounds.

Under the theme "Pioneer the Transition in Travel & Tourism. Together.", leading speakers from business, science, and politics will address current and future challenges facing the industry across four stages and 17 thematic tracks, expecting over 24,000 attendees.

In 2024, ITB Berlin featured more than 5,500 exhibitors from 170 countries and territories, showcasing their products and services to nearly 100,000 visitors. As a global innovation hub with year-round activities, ITB Berlin provides the international tourism community with valuable insights throughout the year through expert articles, podcast episodes, and other innovative formats.