Hyatt Unveils Sundance Storytelling Experience

Hyatt Members Dive into Sundance Storytelling

With the onset of 2025, World of Hyatt presents opportunities for members to harness the transformative power of travel. By fostering connections through moments and cultural experiences, World of Hyatt resumes its role as the Official Hotel Sponsor of the 2025 Sundance Film Festival in Park City, Utah, offering exclusive brand programming on Main Street for its members.

“Our goal is to provide the perfect platform to help our guests and members thoroughly enjoy the magic that happens when they’re truly present,” said Laurie Blair, Vice President of Global Marketing at Hyatt.

“Whether it’s getting a front-row seat to discovering new filmmakers, experiencing a taste of a new destination from one of our iconic brands like Thompson Hotels right on Main Street, or retreating to the newly opened Grand Hyatt Deer Valley, Hyatt offers more choice and opportunities for enriching experiences.”

Be More Here at the Sundance Film Festival

During the opening weekend of the 2025 Sundance Film Festival (Friday, January 24, to Sunday, January 26, 2025), members can visit the World of Hyatt space on Park City’s Main Street to enjoy:

• A series of activations inspired by Hyatt’s diverse brands, including The Standard, Thompson Hotels, Grand Hyatt and more: 
  • Not Your Standard Bingo: The Standard brand will bring its infamous ‘Not Your Standard Bingo’ to the Sundance Film Festival. Anything goes at the Park City edition of the beloved bingo night.
  • Warm up with Grand Hyatt Deer Valley-inspired drinks: Members visiting the Main Street space can taste Grand Hyatt Deer Valley through its famous High Chocolate experience.
  • World of Hyatt FIND Experiences – Scents of Sundance: Join an Aftel-trained perfumer at “The Scents of Sundance,” designed by Alila Napa Valley, to deepen your connection to the destination.
  • Reset for the day with wellbeing mornings throughout the weekend:
    • 9-10 am: Enjoy a moment with Headspace’s meditation teacher, Dora Kamau, a certified breathwork and somatic sound practitioner, to hold space for yourself and prepare for the day’s activities.
    • 10:30-11:30 am: Reset for the day with well-being mornings throughout the weekend with Peloton. Join Peloton Instructor Ally Love for an empowering Barre workout session on Friday and Saturday. On Sunday, team up with Instructor Aditi Shah for a Pilates session to help wrap up your weekend on a relaxing note.

World of Hyatt members can visit the Sundance Film Festival venue on Main Street, located at 440 Main Street, from Friday, January 24 to Sunday, January 26, 2025.