The Clarks Hotels & Resorts: Achieving New Horizons in Hospitality

The Clarks Hotels & Resorts is set for a significant year in 2024, with hotels across India, Sri Lanka, and the Maldives expanding into upmarket and leisure markets.

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By Priyal Dutta
New Update
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To further broaden its reach, it has signed 25 properties, 17 forthcoming hotels, and seven new ones currently open. 

2024 will be a turning point for The Clarks Hotels & Resorts. The hotel group is expanding into the upscale and leisure segments, with its 135 properties located in India, Sri Lanka, and the Maldives. Its most recent acquisitions of nine properties totalling more than 100 keys demonstrate its dedication to providing outstanding guest experiences and more inventory assets.

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 Strong Growth (Q1–Q3 2024):

• 𝐑𝐨𝐨𝐦 𝐈𝐧𝐯𝐞𝐧𝐭𝐨𝐫𝐲: +14% increase⁣
• 𝐑𝐨𝐨𝐦 𝐑𝐞𝐯𝐞𝐧𝐮𝐞: +16% growth⁣
• 𝐅&𝐁 𝐑𝐞𝐯𝐞𝐧𝐮𝐞: +15% growth⁣
• 𝐓𝐨𝐭𝐚𝐥 𝐑𝐞𝐯𝐞𝐧𝐮𝐞: +16% growth⁣
• 𝐆𝐮𝐞𝐬𝐭 𝐑𝐞𝐯𝐢𝐞𝐰 𝐑𝐚𝐭𝐢𝐧𝐠𝐬: 4.3 / 5⁣

Numerous important programs and technological investments are the main drivers of this growth:

• To further broaden its reach, it has signed 25 properties, 17 forthcoming hotels, and seven new ones currently open. 
• Nine new hotels with more than 100 keys will improve its standing in the premium sector.
• 38 new locations in India

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The hotel group recently unveiled aôtel, a new brand targeted at modern tourists. Palampur is its flagship property, and eight others are under development. It has implemented a cloud-based Hotelogix platform, which enables seamless multi-property management to assist its expansion and improve operations. It maximizes brand management and visitor interaction with Zoho CRM and Rannkly ORM to provide an exceptional experience.

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