Tapestry Collection by Hilton Celebrates 150th Hotel Milestone with Debuts and Growth Slated for 2025

Hilton's Tapestry Collection Hits 150 Mark

Tapestry Collection by Hilton concluded 2024 with a significant achievement: its 150th hotel opening, which set the stage for further global expansion. This milestone included five daring first-in-country launches in Australia, Bonaire, Paraguay, Thailand, and the United Arab Emirates. These additions herald a new chapter for the Tapestry Collection, which features a collection of hotels, each providing guests with a unique experience across 20 countries and territories.

Continuing its rapid momentum, Tapestry Collection has expanded its global footprint by an impressive 50% in just two years, growing from 100 hotels in January 2023 to 150 in January 2025. The brand continues to deliver unique, authentic stay experiences across new destinations worldwide, including:

• The Motley Hotel Richmond, Tapestry Collection by Hilton embraced its distinctly Melbourne vibe by embodying the creative energy of Australia’s cultural capital.

• Palmaroga Hotel Asuncion, part of the Tapestry Collection by Hilton, marked Hilton’s arrival in Paraguay with its neoclassical charm, Spanish modernism, and the distinct spirit of Asunción.

• Tumbi West Palm Beach Hotel Dubai, Tapestry Collection by Hilton made an entrance in the United Arab Emirates, offering panoramic views of the Dubai city skyline and Arabian Gulf from its location on the trunk of Palm Jumeirah.

• Metropolis Suites Bangkok, Tapestry Collection by Hilton, arrived with flair in Thailand’s bustling capital, blending style and sophistication.

• Delfins Beach Resort Bonaire, Tapestry Collection by Hilton introduced Hilton’s first hotel on the island, encouraging local exploration of Bonaire’s world-class diving and rich heritage.

“This exciting milestone reflects our commitment to delivering meaningful experiences that resonate with today’s travelers, as we continue growing Hilton’s Lifestyle portfolio,” said Jenna Hackett, Senior Vice President and Global Category Leader, Hilton Lifestyle Brands.

“And, as we recognize this achievement, it’s an honor to announce Elizabeth Scruggs as our new global brand leader of Tapestry Collection, whose track record, leadership and experience with Hilton will be instrumental in shaping the next chapter of success for the brand.”

Scruggs has spent 14 years with Hilton, initially joining the owner relations team. She subsequently utilized her expertise in supply management, spearheading strategic initiatives that improved brand engagement, responsible sourcing, and marketing efforts. Her broad experience within the company positions her as a significant asset to the evolving Tapestry Collection team as it expands globally.

“Joining Tapestry Collection at such a pivotal moment presents an incredible opportunity,” said Elizabeth Scruggs, Brand leader, Tapestry Collection by Hilton.

“With the collection growing at a rapid pace, we are creating new opportunities for guests to immerse themselves in destinations worth exploring. In 2025 and beyond, we look forward to accelerating Tapestry Collection’s global growth and introducing travelers to even more hotels that foster a sense of exploration and adventure.”

The Future of Tapestry Collection Shines Bright for 2025 and Beyond

In 2025, Tapestry Collection anticipates over 40 new openings globally, marking its most significant annual expansion. More than 40% of these properties will be in international markets, with new locations set to debut in Türkiye, Northern Ireland, the United Kingdom, and Umbria, Italy. Furthermore, the pipeline includes plans for over 60 additional hotels in development after 2025.

Tapestry Collection steadily expands its reach by bringing hotel stories to life in off-the-beaten-path locations:

• The Ritus Hotel Istanbul Sultanahmet, Tapestry Collection by Hilton (Istanbul, Türkiye; Anticipated to Open Spring 2025) – As the first Tapestry Collection hotel in Türkiye, Ritus Hotel Istanbul Sultanahmet will feature 51 guest rooms, an all-day dining restaurant and lobby bar with elevated culinary offerings, and a fitness centre. Designed with inspiration from the iconic Hippodrome, the hotel’s unique story and vibrant personality will come to life by preserving the original buildings’ charming façade and ornate window designs while renovating to contrast dark wood floors with calming, bright interiors.

• The Marcus Portrush Tapestry Collection by Hilton (Portrush, Northern Ireland, United Kingdom; Anticipated to Open Spring 2025) – Bringing a new vibrancy to the coastal town as the brand’s entry in Northern Ireland, The Marcus Hotel Portrush features a design inspired by the surrounding landscape, stunning coastline and cultural heritage. The property has been carefully renovated to restore its former glory as a hotel and artisan bakery for more than 85 years, preserving its historic mosaic signage and Victorian charm as a homage to the past of Portrush.

• La Rosetta Hotel Perugia, Tapestry Collection by Hilton (Perugia, Umbria, Italy; Anticipated to Open Fall 2025) – Located in the heart of Perugia, the capital of Umbria, La Rosetta Hotel Perugia will be Hilton’s first hotel in the region. With portions of the structure originally built in the 15th century, the hotel boasts stunning hand-painted ceilings, wooden furniture and distinctive artwork adorning its walls. Nestled in Italy’s enchanting countryside, the hotel is deeply connected to its surroundings, offering convenient access to the rich culture and charm of the Umbria region.

The Tapestry Collection enhances Hilton Honors occupancy, offering travellers boutique hotel experiences combined with the perks of Hilton’s guest loyalty program. Members who book directly via preferred Hilton channels benefit from immediate advantages, such as a flexible payment slider to mix Points and cash for their reservations, an exclusive discount, and complimentary standard Wi-Fi. Additionally, members can access popular digital tools found only in the top-notch Hilton Honors mobile app.