Super 8 Unveils Next Generation Guestroom Design

Super 8 by Wyndham owners looking to revitalize their guestrooms can now adopt the INNOV8TE 2.0 design package. The next iteration of the INNOV8TE program, developed in collaboration with owners and design experts, combines upgrades with operational efficiency. Available across the U.S. and Canada, INNOV8TE 2.0 is an upgrade that elevates the hotel experience, starting at just $1,850 per key.

INNOV8TE 2.0

Super 8 by Wyndham has introduced INNOV8TE 2.0—a modern, cost-effective guestroom design package that enhances guest experiences while maximizing owner savings. Making its debut amid the brand's 50th anniversary, INNOV8TE 2.0 is designed with today's travelers in mind, featuring color schemes, furniture upgrades, bedding, and flooring options all crafted for overall guest experience. With maintenance and installation, INNOV8TE 2.0 is a step forward for hotels looking to embrace the latest trends.

"As we celebrate our 50-year milestone, one thing's clear: Super 8 is not slowing down. Our commitment to innovation has driven us to create INNOV8TE 2.0, which is more than just an upgrade—it's a bold leap forward. By placing our owners at the center of everything we do, we're elevating economy with a seamless, easy-to-implement design upgrade that streamlines hotel operations and helps drive success. With INNOV8TE, we're not just keeping pace—we're setting the standard," stated Mike Mueller, president, Super 8 by Wyndham.

Driving Innovation

With accent pieces that bring Super 8 to life, combined with furniture, flooring, and bedding, INNOV8TE 2.0 offers an upgrade to hotels. Beyond aesthetics, the package delivers practical benefits by streamlining housekeeping for maintenance, using durable, long-lasting materials to cut replacement costs, and optimizing every inch of space to enhance room functionality. Upgraded features include:

• Sleek and Efficient Case Goods: New lighter-colored finishes brighten the room and are designed to maximize every inch of space. Upgrades include a combo unit that integrates the refrigerator, microwave, TV, along with new bedside tables, all with an open-front design that helps prevent guests from leaving personal items behind and minimizes cleaning time. Additionally, furniture arrives fully assembled, helping owners bypass setup hassles for a smooth installation.
• Vibrant Accents: For road warriors who love Super 8's iconic colors, new accents like red desk lamps and seating, and yellow accents incorporate these hues, infusing the space with energy. An addition to the INNOV8TE design, a new 3-hook wall-mounted panel replaces traditional clothes racks with a space-efficient alternative.
• Modern Window Treatments: Roller shades offer an easy-to-clean, simple-to-install, and durable solution that helps enhance energy efficiency by blocking excess sunlight. For those who prefer traditional drapes, a selection of new, modern patterns is available to complement the room decor.
• Stylish Flooring Options: With easy installation and excellent resistance to stains, scratches, and everyday wear, LVT flooring combines durability. Owners who prefer carpeting will find the new versatile gray and charcoal designs both durable and well-suited for high foot traffic.
• Sleek Seating: The lounge chair, a seating staple, is compact to maximize room space while mixing in a vibrant splash of red. Featuring durable vinyl upholstery, it blends comfort with easy maintenance.
• Signature Black-And-White Headboard Art: A hallmark of the Super 8 room, the iconic headboard returns with a vibrant pop of yellow. Loved by both guests and owners, it features hyper-local artwork that offers a unique sense of place at every hotel. More than just stylish, it's durability and easy cleaning, provide lasting quality with minimal upkeep.

Saving Owners Time & Money

INNOV8TE 2.0 is flexible, with owners able to opt for either a complete guestroom upgrade or gradual improvements, so they can update rooms at their own pace or all at once. Through Wyndham's Manufacturer Direct program, owners can independently integrate INNOV8TE 2.0 into their hotels, benefiting from cost savings and the ability to select and install elements that best suit their hotel's needs. For those who prefer a more traditional renovation route, Wyndham offers support through its Procurement Service Providers.

INNOV8TE 2.0 was first unveiled to owners at Wyndham's Global Conference in Anaheim, California, in September 2023 and is now available.